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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2023/2024
UPOZORNĚNÍ: Jsou dostupné studijní plány pro následující akademický rok.

Communication and Promotion of Transport Projects

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Code Completion Credits Range Language
12Y1KP KZ 2 2P+0C Czech
Garant předmětu:
Lecturer:
Dagmar Kočárková, Ondřej Kubala
Tutor:
Dagmar Kočárková, Ondřej Kubala
Supervisor:
Department of Transport Engineering and Transportation Planning
Synopsis:

Fundamentals of Public Relations and the power of public opinion. Work and tasks of PR department and press spokesperson. Communication with the media, the public on social networks and beyond. Communication strategy of transport projects. Systematic goodwill building. Crisis situations in communication and preparation for crisis communication. The influence of political marketing and political PR on transport projects. Lobbing.

Requirements:

no

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

Learning the basics of Public Relations and communication strategy.

Study materials:

HEJLOVÁ, Denisa: Public relations, Praha, Grada 2015, 256 str.,

HORÁKOVÁ, I., STEJSKALOVÁ, D., ŠKAPOVÁ, H.: Strategie firemní komunikace. Vyd. 2. Praha: Management Press, 2008, 254 s.

FTOREK, J.: Public relations jako ovlivňování míněn: Jak úspěšně ovlivňovat a nenechat se zmanipulovat. Vyd. 1. : Grada Publishing, 2007, 165 s.

Note:
Time-table for winter semester 2023/2024:
Time-table is not available yet
Time-table for summer semester 2023/2024:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Wed
Thu
roomHO:A345
Kubala O.
15:00–16:30
(lecture parallel1)
Horská 3 (stará budova)
Fri
The course is a part of the following study plans:
Data valid to 2024-04-21
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