Communication and Promotion of Transport Projects
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 12Y1KP | KZ | 2 | 2P+0C | Czech |
- Course guarantor:
- Ondřej Kubala
- Lecturer:
- Ondřej Kubala
- Tutor:
- Ondřej Kubala
- Supervisor:
- Department of Transport Engineering
- Synopsis:
-
Fundamentals of Public Relations and the power of public opinion. Work and tasks of PR department and press spokesperson. Communication with the media, the public on social networks and beyond. Communication strategy of transport projects. Systematic goodwill building. Crisis situations in communication and preparation for crisis communication. The influence of political marketing and political PR on transport projects. Lobbing.
- Requirements:
-
no
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
Learning the basics of Public Relations and communication strategy.
- Study materials:
-
HEJLOVÁ, Denisa: Public relations, Praha, Grada 2015, 256 str.,
HORÁKOVÁ, I., STEJSKALOVÁ, D., ŠKAPOVÁ, H.: Strategie firemní komunikace. Vyd. 2. Praha: Management Press, 2008, 254 s.
FTOREK, J.: Public relations jako ovlivňování míněn: Jak úspěšně ovlivňovat a nenechat se zmanipulovat. Vyd. 1. : Grada Publishing, 2007, 165 s.
- Note:
- Time-table for winter semester 2025/2026:
- Time-table is not available yet
- Time-table for summer semester 2025/2026:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri - The course is a part of the following study plans:
-
- Bachelor TET-DOS Full-Time from 2022/23 (compulsory elective course)
- Bachelor TET-ITS Full-Time from 2022/23 (compulsory elective course)
- Bachelor TET-LED Full-Time from 2022/23 (compulsory elective course)
- Bachelor TET-DOS Full-Time from 2023/24 (compulsory elective course)
- Bachelor TET-LOG Full-Time from 2023/24 (compulsory elective course)
- Bachelor TET-ITS Full-Time from 2023/24 (compulsory elective course)
- Bachelor TET-LED Full-Time from 2023/24 (compulsory elective course)
- Bachelor TET-DOS Full-Time from 2024/25 (compulsory elective course)
- Bachelor TET-ITS Full-Time from 2024/25 (compulsory elective course)
- Bachelor TET-LED Full-Time from 2024/25 (compulsory elective course)
- Bachelor TET-LOG Full-Time from 2024/25 (compulsory elective course)
- Bachelor TET-DOS Full-Time from 2025/26 (compulsory elective course)
- Bachelor TET-LOG Full-Time from 2025/26 (compulsory elective course)
- Bachelor TET-ITS Full-Time from 2025/26 (compulsory elective course)
- Bachelor TET-LED Full-Time from 2025/26 (compulsory elective course)
- Bachelor DOI-DIS from 2027/28 (compulsory elective course)
- Bachelor DOI-RDT from 2027/28 (compulsory elective course)
- Bachelor DOI-LET from 2027/28 (compulsory elective course)
- Bachelor DOI-LMD from 2027/28 (compulsory elective course)
- Bachelor DOI-VUM from 2027/28 (compulsory elective course)
- Bachelor DOI-FIZ from 2027/28 (compulsory elective course)