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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2024/2025
NOTICE: Study plans for the following academic year are available.

Application of Marketing Tools in Transport Industry

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Code Completion Credits Range Language
17AMAN KZ 3 2P+0C Czech
Course guarantor:
Petra Skolilová
Lecturer:
Petra Skolilová
Tutor:
Petra Skolilová
Supervisor:
Department of Smart Cities and Regions
Synopsis:

Strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Multimedia presentations. Direct marketing and related lead generation campaigns.

Requirements:

not defined

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

The aim of the course is an application of marketing tools and skills for the direct usage in transport industry.

Study materials:

ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4. - doporučená

KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5. - doporučená

Note:
Time-table for winter semester 2024/2025:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Wed
roomHO:A-320
Skolilová P.
11:30–13:00
(lecture parallel265)
Horská 3 (stará budova)
Thu
Fri
Time-table for summer semester 2024/2025:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2025-04-08
For updated information see http://bilakniha.cvut.cz/en/predmet6421606.html