Marketing in Transport
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 17MAGD | KZ | 4 | 2P+1C+12B | Czech |
- Course guarantor:
- Petra Skolilová
- Lecturer:
- Petra Skolilová
- Tutor:
- Petra Skolilová
- Supervisor:
- Department of Smart Cities and Regions
- Synopsis:
-
Development of strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Public relations – industry, business and vertical market. Website development, search engine optimization. Government relations and industry organization lobbying. Advertising and strategic sponsorships. Multimedia presentations and corporate videos. Direct marketing and related lead generation campaigns.
- Requirements:
-
not defined
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
The aim of the course is to acquaint students with the marketing process, strategies, tools, market segmentation and social media used for transport industry promotion.
- Study materials:
-
ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4.
KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5.
- Note:
- Time-table for winter semester 2024/2025:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri - Time-table for summer semester 2024/2025:
- Time-table is not available yet
- The course is a part of the following study plans: