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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2023/2024
UPOZORNĚNÍ: Jsou dostupné studijní plány pro následující akademický rok.

Marketing in Transport

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Code Completion Credits Range Language
17MAGD KZ 4 2P+1C+12B Czech
Garant předmětu:
Petra Skolilová
Lecturer:
Petra Skolilová
Tutor:
Petra Skolilová
Supervisor:
Department of Smart Cities and Regions
Synopsis:

Development of strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Public relations – industry, business and vertical market. Website development, search engine optimization. Government relations and industry organization lobbying. Advertising and strategic sponsorships. Multimedia presentations and corporate videos. Direct marketing and related lead generation campaigns.

Requirements:

not defined

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

The aim of the course is to acquaint students with the marketing process, strategies, tools, market segmentation and social media used for transport industry promotion.

Study materials:

ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4.

KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5.

Note:
Time-table for winter semester 2023/2024:
Time-table is not available yet
Time-table for summer semester 2023/2024:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2024-03-27
Aktualizace výše uvedených informací naleznete na adrese https://bilakniha.cvut.cz/en/predmet6412806.html