Strategic Management

It is not possible to register for the course G16E3101 if the student is concurrently registered for or has previously completed the course 32ME-P-STMN-01 (mutually exclusive courses).

The requirement for course G16E3101 can be fulfilled by substitution with the course 32ME-P-STMN-01.

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Institute of Economic Studies

Synopsis:

Requirements:

For successful passing the examination i tis necessary to work out a seminar project, which is to be assessed in the last week of the term. The seminar project is completed in teams ascertained by lecturer.

The examination consists of written test, after its successful passing it is possible to continue in oral exam.

Syllabus of lectures:

1. Management in entrepreneurship – Industry 4.0 philolosophy. The content of the Strategic management. Strategic management model.

2. Types of strategies used in strategic planning.

3. Strategy formulation. Mission statement, Vision statement, Strategic goals.

4. Entrepreneurial environment analysis. External environment – strategic management in globalization processes.

5. Entrepreneurial environment analysis. Internal environment. Contemporary access of the performance measurement.

6. Strategic analysis. Risk analysis. Scenario approach and response in strategy design.

7. Strategic plan construction.

8. Strategy implementation. Planning activities.

9. Investment strategies. Growth possibilities of entrepreneurial subjects.

10. Soft skills used in performance growth. The role of human capital in strategy implementation.

11. Communication during strategy implementation. Models for the support of the strategy implementation. Balanced Scorecard.

12. Strategy evaluation. Controlling.in strategic processes.

13. Strategic management in non-profit organizations.

14. Crisis management. Termination of entrepreneurial activities in organization.

Syllabus of tutorials:

Study Objective:

Study materials:

David, F. R.: Strategic Management. New Jersey, Prentice Hall., 2011, ISBN 978-0-13-612098-8

Grant, R. M., Contemporary Strategic Analysis. Chichester., 2013, ISBN 9781119941897

Doporučená literatura – Recommended literature:

Hitt, M., Ireland, R., Hoskinsson, R.: Strategic Management, South-Western Cengage Learning, Canada, 2011, ISBN 978-1-4390-4230-4

Pearce, J. Robinson, R.: Strategic Management, 4. Edition, Irwin Inc., 1991, ISBN 0-256-08323-1

Spulber, D.: Economics and Management of Competitive Strategy, Wold Scientific, 2009, ISBN -13 978-981-283-846-9

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: