Strategic Management
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 32ME-P-STMN-01 | Z,ZK | 6 | 2P+2C | English |
- Relations:
- It is not possible to register for the course 32ME-P-STMN-01 if the student is concurrently registered for or has already completed the course G16E3101 (mutually exclusive courses).
- During a review of study plans, the course G16E3101 can be substituted for the course 32ME-P-STMN-01.
- Course guarantor:
- Martin Maštálka
- Lecturer:
- Martin Maštálka
- Tutor:
- Martin Maštálka
- Supervisor:
- Institute of Management Studies
- Synopsis:
-
Planning, as one of the attributes of thinking beings is known from the oldest historical epochs, Strategic management respresents techniques bringing ideas into the every-day life of organizations and make them work efficient, effctive and economy ways.
- Requirements:
-
Completion of the subject with an exam
- Completion of the final test.
Credit fulfillment conditions
- As part of the exercise, students prepare a seminar paper on a given topic.
Conditions for passing the exam
A written test containing questions evenly covering the individual lectured topics of the course, including compulsory literature. The test will be solved in the form of 20 open questions. The student will have a limit of 40 minutes to complete the test. For each correct answer, the student gets 5 points. In total, a maximum of 100 points = 100% can be obtained for the subject, with the following distribution of results:
A – 93 - 100 points
B – 92 -85 points
C – 84 -77 points
D – 76 – 69 points
E – 68 – 60 points
F – 59 or less points
The condition for obtaining credit is the delivery of a seminar paper on a given topic.
- Syllabus of lectures:
-
1. Management in entrepreneurship – Industry 4.0 philolosophy. The content of the Strategic management. Strategic management model.
2. Types of strategies used in strategic planning.
3. Strategy formulation. Mission statement, Vision statement, Strategic goals.
4. Entrepreneurial environment analysis. External environment – strategic management in globalization processes.
5. Entrepreneurial environment analysis. Internal environment. Contemporary access of the performance measurement.
6. Strategic analysis. Risk analysis. Scenario approach and response in strategy design.
7. Strategic plan construction.
8. Strategy implementation. Planning activities.
9. Investment strategies. Growth possibilities of entrepreneurial subjects.
10. Soft skills used in performance growth. The role of human capital in strategy implementation.
11. Communication during strategy implementation. Models for the support of the strategy implementation. Balanced Scorecard.
12. Strategy evaluation. Controlling.in strategic processes.
13. Strategic management in non-profit organizations.
14. Crisis management. Termination of entrepreneurial activities in organization.
- Syllabus of tutorials:
-
1. Individdual project description
2. Managerial functions
3. 3E
4. BSC
5. Value Chain
6. Own entrepreneurship design
7. Strategic analyses
8. Vision and strategy objectives design
9. Strategy design
10. Controlling and evaluation design
11. Presentation
12. Presentation
13. Excursion
- Study Objective:
-
The aim of the course is to acquaint students with the theoretical bases of one of the key tools for the development of the organization and regional policy
- Study materials:
-
David, F. R.: Strategic Management. New Jersey, Prentice Hall., 2011, ISBN 978-0-13-612098-8
Grant, R. M., Contemporary Strategic Analysis. Chichester., 2013, ISBN 9781119941897
Doporučená literatura – Recommended literature:
Hitt, M., Ireland, R., Hoskinsson, R.: Strategic Management, South-Western Cengage Learning, Canada, 2011, ISBN 978-1-4390-4230-4
Pearce, J. Robinson, R.: Strategic Management, 4. Edition, Irwin Inc., 1991, ISBN 0-256-08323-1
Spulber, D.: Economics and Management of Competitive Strategy, Wold Scientific, 2009, ISBN -13 978-981-283-846-9
- Note:
- Time-table for winter semester 2024/2025:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri - Time-table for summer semester 2024/2025:
- Time-table is not available yet
- The course is a part of the following study plans: