Strategic Management

It is not possible to register for the course 32ME-P-STMN-01 if the student is concurrently registered for or has already completed the course G16E3101 (mutually exclusive courses).

During a review of study plans, the course G16E3101 can be substituted for the course 32ME-P-STMN-01.

Garant předmětu:

Martin Maštálka

Lecturer:

Martin Maštálka

Tutor:

Martin Maštálka

Supervisor:

Institute of Economic Studies

Synopsis:

Planning, as one of the attributes of thinking beings is known from the oldest historical epochs, Strategic management respresents techniques bringing ideas into the every-day life of organizations and make them work efficient, effctive and economy ways.

Requirements:

For successful passing the examination it is necessary to work out a seminar project, which is to be assessed in the last week of the term. The seminar project is completed in teams ascertained by lecturer.

The examination consists of written test, after its successful passing it is possible to continue in oral exam.

Syllabus of lectures:

1. Management in entrepreneurship – Industry 4.0 philolosophy. The content of the Strategic management. Strategic management model.

2. Types of strategies used in strategic planning.

3. Strategy formulation. Mission statement, Vision statement, Strategic goals.

4. Entrepreneurial environment analysis. External environment – strategic management in globalization processes.

5. Entrepreneurial environment analysis. Internal environment. Contemporary access of the performance measurement.

6. Strategic analysis. Risk analysis. Scenario approach and response in strategy design.

7. Strategic plan construction.

8. Strategy implementation. Planning activities.

9. Investment strategies. Growth possibilities of entrepreneurial subjects.

10. Soft skills used in performance growth. The role of human capital in strategy implementation.

11. Communication during strategy implementation. Models for the support of the strategy implementation. Balanced Scorecard.

12. Strategy evaluation. Controlling.in strategic processes.

13. Strategic management in non-profit organizations.

14. Crisis management. Termination of entrepreneurial activities in organization.

Syllabus of tutorials:

1. Individdual project description

2. Managerial functions

3. 3E

4. BSC

5. Value Chain

6. Own entrepreneurship design

7. Strategic analyses

8. Vision and strategy objectives design

9. Strategy design

10. Controlling and evaluation design

11. Presentation

12. Presentation

13. Excursion

Study Objective:

The aim of the course is to acquaint students with the theoretical bases of one of the key tools for the development of the organization and regional policy

Study materials:

David, F. R.: Strategic Management. New Jersey, Prentice Hall., 2011, ISBN 978-0-13-612098-8

Grant, R. M., Contemporary Strategic Analysis. Chichester., 2013, ISBN 9781119941897

Doporučená literatura – Recommended literature:

Hitt, M., Ireland, R., Hoskinsson, R.: Strategic Management, South-Western Cengage Learning, Canada, 2011, ISBN 978-1-4390-4230-4

Pearce, J. Robinson, R.: Strategic Management, 4. Edition, Irwin Inc., 1991, ISBN 0-256-08323-1

Spulber, D.: Economics and Management of Competitive Strategy, Wold Scientific, 2009, ISBN -13 978-981-283-846-9

Note:

Time-table for winter semester 2023/2024:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Wed
Thu	roomDEJ:M105 12:30–14:00 (lecture parallel1) Dejvice UčebnaroomDEJ:M105 14:15–15:45 (parallel nr.101) Dejvice Učebna
Fri

Time-table for summer semester 2023/2024:

Time-table is not available yet

The course is a part of the following study plans: