Application of Marketing Tools in Transportation
The course is not on the list Without time-table
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 17Y2AM | KZ | 2 | 2P+0C | Czech |
- Course guarantor:
- Lecturer:
- Tutor:
- Supervisor:
- Department of Smart Cities and Regions
- Synopsis:
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Application of marketing principles in transport issues, marketing tools suitable for transport, case studies of the use of marketing in the sphere of public passenger transport.
- Requirements:
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not defined
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
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Using case studies and the elaboration of variants to deepen the knowledge and skills of students in the field of marketing applications in enterprises as well as in public passenger transport operators.
- Study materials:
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KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.
ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514
- Note:
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans:
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- Master Full-Time DS from 2022/23 (compulsory elective course)
- Master Full-Time DS from 2023/24 (compulsory elective course)
- Master Full-Time IS (joint degree) from 2023/24 (compulsory elective course)
- Master Full-Time DS from 2024/25 (compulsory elective course)
- Master Full-Time LA from 2024/25 (compulsory elective course)