Application of Marketing Tools in Transportation
The course is not on the list Without time-table
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 17Y2AM | KZ | 2 | 2P+0C | Czech |
- Garant předmětu:
- Lecturer:
- Tutor:
- Supervisor:
- Department of Logistics and Management of Transport
- Synopsis:
-
Application of marketing principles in transport issues, marketing tools suitable for transport, case studies of the use of marketing in the sphere of public passenger transport.
- Requirements:
-
not defined
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
Using case studies and the elaboration of variants to deepen the knowledge and skills of students in the field of marketing applications in enterprises as well as in public passenger transport operators.
- Study materials:
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KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.
ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514
- Note:
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans:
-
- DS nav.prez.16/17 (compulsory elective course)
- LA nav.prez.16/17 (compulsory elective course)
- PL nav.prez.16/17 (compulsory elective course)
- DS nav.prez.17/18 (compulsory elective course)
- LA nav.prez.17/18 (compulsory elective course)
- PL nav.prez.17/18 (compulsory elective course)
- DS nav.prez.18/19 (compulsory elective course)
- LA nav.prez.18/19 (compulsory elective course)
- PL nav.prez.18/19 (compulsory elective course)
- DS nav.prez.19/20 (pro obor DS) (compulsory elective course)
- LA nav.prez.19/20 (pro obor LA) (compulsory elective course)
- PL nav.prez.19/20 (compulsory elective course)
- navaz. mag. PRE program DS 20/21 (program DS, ne obor) (compulsory elective course)
- navaz. mag. PRE program LA 20/21 (nová akreditace) (compulsory elective course)
- PL nav.prez.20/21 (pro obor PL) (compulsory elective course)
- PL nav.prez.21/22 (pro obor PL) (compulsory elective course)
- navaz. mag. PRE program DS 21/22 (program DS, ne obor) (compulsory elective course)
- navaz. mag. PRE program LA 21/22 (nová akreditace) (compulsory elective course)
- navaz. mag. PRE program DS 21/22 (program DS) -skok do 2.r. (compulsory elective course)
- PL nav.prez.21/22 (pro obor PL)-skok do 2.r. (compulsory elective course)
- navaz. mag. PRE program DS 22/23 (compulsory elective course)
- navaz. mag. PRE program LA 22/23 (nová akreditace) (compulsory elective course)
- navaz. mag. PRE program DS 23/24 (compulsory elective course)
- navaz. mag. PRE program LA 23/24 (compulsory elective course)