Marketing of Air Transport
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 21Y2MK | KZ | 2 | 2P+0C+8B | Czech |
- Garant předmětu:
- Lecturer:
- Peter Vittek
- Tutor:
- Peter Vittek
- Supervisor:
- Department of Air Transport
- Synopsis:
-
The content of the course „Marketing in air transport“ is the management of activities and processes using available marketing tools and processes for analysis, strategy development and implementation of sales of goods and services in the aviation industry. In addition to the theoretical foundations of marketing, the lectures present systems of market, competition and product analysis, creation of marketing strategies and planning.
- Requirements:
-
None
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
The aim of the course is to acquaint students with the issue of marketing as an important tool for managing the processes of selling goods and services in the aviation industry. Marketing is a complex of activities and processes.
- Study materials:
-
Halpern, N., Graham, A. Airport Marketing. Routledge 2013
Doganis, R. Flying off Course: Airline Economics and Marketing. Routledge, 2019
Shaw, S. Airline Marketing and Management. Ashgate Publishing Company, 2007
- Note:
- Time-table for winter semester 2024/2025:
- Time-table is not available yet
- Time-table for summer semester 2024/2025:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- navaz. mag. PRE program DS 22/23 (compulsory elective course)
- navaz. mag. PRE program LA 22/23 (nová akreditace) (compulsory elective course)
- PL nav.prez.22/23 (pro program PL) (compulsory elective course)
- PL nav.kombi 22/23 (pro program PL) (compulsory elective course)
- navaz. mag. PRE program DS 23/24 (compulsory elective course)
- navaz. mag. PRE program LA 23/24 (compulsory elective course)
- PL nav.prez.23/24 (pro program PL) (compulsory elective course)
- PL nav.kombi 23/24 (pro program PL) (compulsory elective course)
- navaz. mag. PRE program DS 24/25 (compulsory elective course)
- navaz. mag. PRE program LA 24/25 (compulsory elective course)
- PL nav.prez.24/25 (pro program PL) (compulsory elective course)
- PL nav.kombi 24/25 (pro program PL) (compulsory elective course)