Cross-cultural Management

The course is not on the list Without time-table
Code Completion Credits Range Language
U16E0102 Z,ZK 6 2P+2C English
It is not possible to register for the course U16E0102 if the student is concurrently registered for or has previously completed the course 32BE-P-CCMN-01 (mutually exclusive courses).
The requirement for course U16E0102 can be fulfilled by substitution with the course 32BE-P-CCMN-01.
Garant předmětu:
Institute of Management Studies

Managing cultural diversity is crucial in today’s globalized world and doing business across countries. Cross culture is the interaction of people from different backgrounds in the business world. Knowledge of cross-cultural differences and their practical use increases the efficiency of interaction between representatives of different national cultures and could be considered one of the core competencies of a successful manager in the global environment. The course is open to students of all majors looking for deeper knowledge about how culture shapes management practices in international companies as well as the cultural orientations of individual managers and organization members.


Upon successful completion of this course, students will be able to:

-understand the implications of the globalization of business for effective management with a special focus on the cultural environment of international business;

-understand the concept of culture, theories, and dimensions of culture;

-be able to measure culture and cultural differences

-apply cultural models and frameworks of doing business in different countries;

-interpret behavior, attitudes, and communication styles of people from different cultures correctly;

-negotiate effectively in intercultural and international decision-making meetings and processes;

-employ social and multicultural differences in order to solve problems in his/her professional and social activities.

Syllabus of lectures:
Syllabus of tutorials:

Exercise outline

Practice1. Selection of topics for presentations in pairs; Team building for the case study analysis. 1. Role game and Discussion: “Pros and Cons of Globalization. Globalization and localization processes».

Practice 2. Students (working in pairs) Short PowerPoint Presentation according to given topics.

Practice 3. Class -discussion„ What is a global manager“ (according to given articles and written essay)

Practice 4. Culture dimensions. Concepts by Geert Hofstede (discussion, mini case analysis, practical exercises)

Practice 5. Culture dimensions. Concepts by Trompenaars, Lewis, Hall (discussion, mini case analysis, practical exercises).

Practice 6. Students (working in pairs) Short PowerPoint Presentation according to given topics.

Practice7. Culture shock. Ethnocentrism. Stereotypes. (Mini-case study analysis, role game, class discussion)

Practice 8. Cross-cultural communication and business negotiation between representatives of different countries/ cultures.


Practice 10. Mini-tests in class (verbal and non-verbal communication; business communications, do‘s and don’ts during business negotiation with the representatives of different cultures/ countries. Students' Main PPP: COUNTRY, BUSINESS, CULTURE DIMENSIONS, NEGOTIATIONS (MPPP) (homework preparation according to the detailed requirements and chosen countries, presenting in pairs in class).

Practice 11. The strategy to manage across countries. Mini case analysis, discussions according to teacher’s handouts. Roundtable discussion: « What is glocalization? »

Practice 12. Case study analysis (teamwork - about 5-6 students in a team; case studies are given in advance by the teacher)

Final assignment (Final Test - might be in class or via Moodle online).

Study Objective:

The aim of the course is to introduce students to culture as a major force in international business and to understand how to manage and do business successfully in changing cross-cultural environments, applying the cultural models and frameworks of doing business in different countries.

Study materials:

RQ:BOČÁNKOVÁ, Intercultural communication: typical features of the Czech, British, American, Japanese, Chinese, and Arab cultures. Oeconomica,2015

RQ:MARIE-JOËLLE BROWAEYS & ROGER PRICE«Understanding Cross-Cultural Management» (second edition)LondonFT/Prentice Hall2017 ISBN-13: 978-0273732952

RQ:DERESKY, H.International management: managing across culturesUpper SaddlePearson20200-13-196858-0

RETROMPENAARS, F.Riding the waves of culture: Understanding Cultural Diversity in Business(second edition)LondonNicholas Briley Publishing Ltd2010ISBN 1-85788-176-1

RE: HOFSTEDE, GEERT; HOFSTEDE, GERT JAN”Cultures, and Organizations – Software

of the Mind”. (third edition)LondonMcGraw Hill Professional,2010ISBN: 978-0-07-177015-6

RE: LEWIS, RICHARD.When Cultures Collide: Leading Across Cultures (third edition)Boston-London Nicholas Briley Publishing LtdISBN: 978-1904838029

* RQ – requiredRE – recommended

Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-06-16
Aktualizace výše uvedených informací naleznete na adrese https://bilakniha.cvut.cz/en/predmet5147906.html