Retail Business

Course guarantor:

Štěpán Chalupa

Lecturer:

Štěpán Chalupa

Tutor:

Štěpán Chalupa

Supervisor:

Institute of Management Studies

Synopsis:

The course introduces students to the basic principles of managing a modern retail company. Emphasis is placed on current trends in retail development and understanding the business environment in its complex form.

Requirements:

The course ends with a written test in Moodle. To successfully complete the course, students must earn at least 50% of the possible points. During the semester, students can earn 20 points for contributing to „Market Knowledge“ and 10 points for presenting news from the retail world. The remaining 70 points are allocated to a written test (multiple-choice and open-ended questions) based on the theoretical concepts presented in the lectures, „Market Knowledge,“ and news from the retail world.

Syllabus of lectures:

1. Introduction to the study of „Retail Business.“

2. The importance of retail in the national economy. Retail formats (retail categorisation).

3. Customer purchasing behaviour and psychology.

4. Localisation of operating units.

5. Product, category management, private labels.

6. Pricing in retail, discounts.

7. Marketing communication of retail units, loyalty programs, and CRM.

8. E-commerce and omnichannel distribution.

9. Supply chain management, procurement, and logistics.

10. Customer experience (CX) and loyalty.

11. Human resources in retail, family business, succession.

12. Technology and data in retail.

13. Sustainability and ethics.

14. Position of stakeholders in retail.

Syllabus of tutorials:

Study Objective:

Graduates will have the knowledge and skills to:

- understand the basic terminology used in retailing, the processes involved in the supply chain and retailing companies, and distribution models,

- be able to design research into customer needs and behaviour in retail, understand market segmentation and its use,

- know the methods used to locate operating units,

- be able to assess the importance and position of retail companies in the Czech national economy and in an international context, including their impact on sustainable business and consumption.

Study materials:

[P] POSTLER, Milan, BÁRTA, Vladimír. Retail marketing (přepracované vydání). 1. vyd. Praha : Press21, 2020. 150 s. ISBN 978-80-907529-1-7.

[D]GOWOREK, H. -- MCGOLDRICK, P J. Retail marketing management : principles and practice Harlow Pearson 2015 978-0-273-75874-7.

D] BERMAN, B. -- CHATTERJEE, P. -- EVANS, J R. Retail management : a strategic approach Harlow Pearson 2018 978-1-292-21467-2.

[D] GREWAL, D. -- LEVY, M. -- WEITZ, B A. Retailing management New York McGraw-Hill Education 2019 978-1-260-08476-4.

[D] MORGAN, T. Visual merchandising : window and in-store displays for retail London Laurence King Publishing 2016 978-1-78067-687-6 .

[D] CIMLER, Petr, ZADRAŽILOVÁ, Dana, aj. Retail management. 1. vyd. Praha : Management Press, 2007. 305 s. ISBN 978-80-7261-167-6.

[D]BÁRTA, Vladimír, PÁTÍK, Ladislav, POSTLER, Milan. Retail marketing. 1. vyd. Praha : Management Press, 2009. 326 s. ISBN 978-80-7261-207-9.

Aktuální četba zadaná vyučujícím.

Recommended electronic texts:

Smart Retailing: Technologies and Strategies: https://1url.cz/@smartretailing

Omnichannel Retail: How to Build Winning Stores in a Digital World: https://1url.cz/@omnichannelretail

The Future of Global Retail : Learning from China's Retail Revolution: https://1url.cz/@globalretail

Note:

Time-table for winter semester 2025/2026:

Time-table is not available yet

Time-table for summer semester 2025/2026:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Wed	roomDEJ:103 Chalupa Š. 07:15–08:45 (lecture parallel1) Dejvice
Thu
Fri

The course is a part of the following study plans:

• B-EM-P prezenční studium od 22/23 (compulsory elective course)
• B0413P050061 Ekonomika a management (profesní studijní program) - počínaje od ZS 2023/2024 (compulsory course)
• B0413P050061 Ekonomika a management (OZ101 Marketing) od ZS 2023/2024 (compulsory course)
• B0413P050061 Ekonomika a management (OZ102 Personální management) od ZS 2023/2024 (compulsory course)
• B0413P050061 Ekonomika a management (OZ103 Řízení firemních procesů) od ZS 2023/2024 (compulsory course)
• B0413P050061 Ekonomika a management (OZ104 Účetnictví) od ZS 2023/2024 (compulsory course)
• B0413P050061 Ekonomika a management (OZ105 Manažerská informatika) od ZS 2023/2024 (compulsory course)
• B0413P050061 Ekonomika a management (OZ106 Obchodní podnikání) od ZS 2023/2024 (compulsory course)