Strategies of Entering New Markets
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 32ME-P-SENM-01 | Z,ZK | 3 | 1P+1C | English |
- Garant předmětu:
- Vincent Blaise Montenero
- Lecturer:
- Vincent Blaise Montenero
- Tutor:
- Vincent Blaise Montenero
- Supervisor:
- Institute of Management Studies
- Synopsis:
-
The choice to internationalize; the various entry modes; impact of international activity on the business plan; the export plan; the marketing plan; the implementation; relations with partners; follow up and the results.
- Requirements:
- Syllabus of lectures:
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OUTLINE AND SYLLABUS
1. Introduction
Important issues in international trade
History and present state of world trade flow
Current organization of international trade: WTO, Regional trade agreements, major stake-holders, etc. Short typology of trading companies
2. Preparing oneself to go abroad
Carrying out a diagnosis of the trading company: experience of international trade, reasons for foreign expansion, strengths and weaknesses in action
Tariffs and non-tariff barriers to trade
Protection and imperfect competition (tariffs, quotas, certification processes and sanctions)
Looking for strategic information to organize a successful transfer of company s assets
Market selection: how and why?
Pro and cons of government intervention
3. Defining the business plan
Integrating risk factors: exchange rates, international banking and others
Price definition
Export administration
The operational plan and implementation follow-up
- Syllabus of tutorials:
-
OUTLINE AND SYLLABUS OF THE EXERCISES
The course is based on the use of information from various industrial companies (interviews, videos, economic journal articles) and case studies. In addition, the students will have to launch an international project which will have to be as close as possible to reality. This project will be judged on the basis of its realism and the feasibility of the recommended solutions.
- Study Objective:
- Study materials:
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SOURCE MATERIAL
Export Import Management, Justin Paul, Rajiv Aserkar, OUP India; 2nd edition,
2013
Mastering Import and Export Management, Thomas A. Cook Kelly Raia,
AMACOM, 3rd edition, 2017
International Marketing and Export Management, Gerald Albaum, Â Edwin Duerr,
Pearson Education, 2008
- Note:
- Time-table for winter semester 2023/2024:
- Time-table is not available yet
- Time-table for summer semester 2023/2024:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- Process Management, prezenční - 22/23 (compulsory elective course)
- Financial management, AR 22/23, prezenční forma (compulsory elective course)
- Regional Studies, prezenční forma, AR 22/23 (compulsory elective course)
- Project management, prezenční forma, AR 2022/2023 (compulsory elective course)