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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2024/2025

Strategies of Entering New Markets

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Code Completion Credits Range Language
32ME-P-SENM-01 Z,ZK 3 1P+1C English
Relations:
It is not possible to register for the course 32ME-P-SENM-01 if the student is concurrently registered for or has already completed the course G16E0401 (mutually exclusive courses).
During a review of study plans, the course G16E0401 can be substituted for the course 32ME-P-SENM-01.
Course guarantor:
Vincent Blaise Montenero
Lecturer:
Vincent Blaise Montenero
Tutor:
Vincent Blaise Montenero
Supervisor:
Institute of Management Studies
Synopsis:

The choice to internationalize; the various entry modes; impact of international activity on the business plan; the export plan; the marketing plan; the implementation; relations with partners; follow up and the results.

Requirements:
Syllabus of lectures:

OUTLINE AND SYLLABUS

1. Introduction

Important issues in international trade

History and present state of world trade flow

Current organization of international trade: WTO, Regional trade agreements, major stake-holders, etc. Short typology of trading companies

2. Preparing oneself to go abroad

Carrying out a diagnosis of the trading company: experience of international trade, reasons for foreign expansion, strengths and weaknesses in action

Tariffs and non-tariff barriers to trade

Protection and imperfect competition (tariffs, quotas, certification processes and sanctions)

Looking for strategic information to organize a successful transfer of company s assets

Market selection: how and why?

Pro and cons of government intervention

3. Defining the business plan

Integrating risk factors: exchange rates, international banking and others

Price definition

Export administration

The operational plan and implementation follow-up

Syllabus of tutorials:

OUTLINE AND SYLLABUS OF THE EXERCISES

The course is based on the use of information from various industrial companies (interviews, videos, economic journal articles) and case studies. In addition, the students will have to launch an international project which will have to be as close as possible to reality. This project will be judged on the basis of its realism and the feasibility of the recommended solutions.

Study Objective:
Study materials:

SOURCE MATERIAL

Export Import Management, Justin Paul, Rajiv Aserkar, OUP India; 2nd edition,

2013

Mastering Import and Export Management, Thomas A. Cook Kelly Raia,

AMACOM, 3rd edition, 2017

International Marketing and Export Management, Gerald Albaum, Â Edwin Duerr,

Pearson Education, 2008

Note:
Time-table for winter semester 2024/2025:
Time-table is not available yet
Time-table for summer semester 2024/2025:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2024-11-09
For updated information see http://bilakniha.cvut.cz/en/predmet7502706.html