Application of Marketing Tools in Transport Industry
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 17AMAN | KZ | 3 | 2P+0C | Czech |
- Garant předmětu:
- Petra Skolilová
- Lecturer:
- Petra Skolilová
- Tutor:
- Petra Skolilová
- Supervisor:
- Department of Smart Cities and Regions
- Synopsis:
-
Strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Multimedia presentations. Direct marketing and related lead generation campaigns.
- Requirements:
-
not defined
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
The aim of the course is an application of marketing tools and skills for the direct usage in transport industry.
- Study materials:
-
ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4. - doporučená
KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5. - doporučená
- Note:
- Time-table for winter semester 2023/2024:
- Time-table is not available yet
- Time-table for summer semester 2023/2024:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- navaz. mag. PRE program LA 20/21 (nová akreditace) (compulsory course)
- navaz. mag. PRE program LA 21/22 (nová akreditace) (compulsory course)
- navaz. mag. PRE program LA 22/23 (nová akreditace) (compulsory course)