Marketing of Air Transport
- Garant předmětu:
- Department of Air Transport
Definition, purpose, evolution, stages and types of marketing. Marketing in air transportation. Marketing research. Market segmentation. Airlines marketing strategies. Airline Products. Yield management and revenues. Air transport market sales.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
Students will gain knowledge about purpouse and tactics of modern marketing. Corporate marketing moves. Distinction of marketing in air transportation.
- Study materials:
Jarach, D.: Airport Marketing: Strategies to Cope with the New Millennium Environment. 2005. ISBN: 978-0-7546-4085-1
Shaw, S.: Airline Marketing and Management. MPG Books LTD. Bomin, Cornwall. 2007
Kotler, P.: Marketing Management: Analysis, Planning, Implementation and Control. Prentice Hall. Englewood Cliffs, New Yersey. 1988
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: