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2023/2024
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Strategies of Entering New Markets

Předmět není vypsán Nerozvrhuje se
Kód Zakončení Kredity Rozsah Jazyk výuky
G16E0401 Z,ZK 3 1P+1C anglicky

Předmět G16E0401 nesmí být zapsán, je-li v témže semestru zapsán anebo již dříve absolvován předmět 32ME-P-SENM-01 (vztah je symetrický)

Předmět G16E0401 může být splněn v zastoupení předmětem 32ME-P-SENM-01

Garant předmětu:
Přednášející:
Cvičící:
Předmět zajišťuje:
institut manažerských studií
Anotace:

The choice to internationalize; the various entry modes; impact of international activity on the business plan; the export plan; the marketing plan; the implementation; relations with partners; follow up and the results.

Požadavky:

Some practical experience of the industry

Osnova přednášek:

OUTLINE AND SYLLABUS

1. Introduction

Important issues in international trade

History and present state of world trade flow

Current organization of international trade: WTO, Regional trade agreements, major stake-holders, etc. Short typology of trading companies

2. Preparing oneself to go abroad

Carrying out a diagnosis of the trading company: experience of international trade, reasons for foreign expansion, strengths and weaknesses in action

Tariffs and non-tariff barriers to trade

Protection and imperfect competition (tariffs, quotas, certification processes and sanctions)

Looking for strategic information to organize a successful transfer of company s assets

Market selection: how and why?

Pro and cons of government intervention

3. Defining the business plan

Integrating risk factors: exchange rates, international banking and others

Price definition

Export administration

The operational plan and implementation follow-up

Osnova cvičení:

OUTLINE AND SYLLABUS OF THE EXERCISES

The course is based on the use of information from various industrial companies (interviews, videos, economic journal articles) and case studies. In addition, the students will have to launch an international project which will have to be as close as possible to reality. This project will be judged on the basis of its realism and the feasibility of the recommended solutions.

Cíle studia:

Make participants understand challenges and issues linked to globalization and their influence on international business, help them compare and contrast cultural, legal and economic systems and their impact on the approach of international trade, lead them to discover different types of development strategies and their implementation (entry modes, strategic partnerships, approach of stake-holders, etc.). At the end of the course, the participants will be able to imagine the various choices facing the company at each important stage of its internationalization policy and to estimate their advantages and disadvantages in a pragmatic approach.

Studijní materiály:

SOURCE MATERIAL

Export Import Management, Justin Paul, Rajiv Aserkar, OUP India; 2nd edition,

2013

Mastering Import and Export Management, Thomas A. Cook Kelly Raia,

AMACOM, 3rd edition, 2017

International Marketing and Export Management, Gerald Albaum, Â Edwin Duerr,

Pearson Education, 2008

Poznámka:
Další informace:
Pro tento předmět se rozvrh nepřipravuje
Předmět je součástí následujících studijních plánů:
Platnost dat k 20. 4. 2024
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