Strategic Management

Vztahy:

Předmět 32ME-P-STMN-01 nesmí být zapsán, je-li v témže semestru zapsán anebo již dříve absolvován předmět G16E3101 (vztah je symetrický)

Předmět 32ME-P-STMN-01 může při kontrole studijních plánů nahradit předmět G16E3101

Garant předmětu:

Martin Maštálka

Přednášející:

Martin Maštálka

Cvičící:

Martin Maštálka

Předmět zajišťuje:

institut manažerských studií

Anotace:

Planning, as one of the attributes of thinking beings is known from the oldest historical epochs, Strategic management respresents techniques bringing ideas into the every-day life of organizations and make them work efficient, effctive and economy ways.

Požadavky:

Completion of the subject with an exam

- Completion of the final test.

Credit fulfillment conditions

- As part of the exercise, students prepare a seminar paper on a given topic.

Conditions for passing the exam

A written test containing questions evenly covering the individual lectured topics of the course, including compulsory literature. The test will be solved in the form of 20 open questions. The student will have a limit of 40 minutes to complete the test. For each correct answer, the student gets 5 points. In total, a maximum of 100 points = 100% can be obtained for the subject, with the following distribution of results:

A – 93 - 100 points

B – 92 -85 points

C – 84 -77 points

D – 76 – 69 points

E – 68 – 60 points

F – 59 or less points

The condition for obtaining credit is the delivery of a seminar paper on a given topic.

Osnova přednášek:

1. Management in entrepreneurship – Industry 4.0 philolosophy. The content of the Strategic management. Strategic management model.

2. Types of strategies used in strategic planning.

3. Strategy formulation. Mission statement, Vision statement, Strategic goals.

4. Entrepreneurial environment analysis. External environment – strategic management in globalization processes.

5. Entrepreneurial environment analysis. Internal environment. Contemporary access of the performance measurement.

6. Strategic analysis. Risk analysis. Scenario approach and response in strategy design.

7. Strategic plan construction.

8. Strategy implementation. Planning activities.

9. Investment strategies. Growth possibilities of entrepreneurial subjects.

10. Soft skills used in performance growth. The role of human capital in strategy implementation.

11. Communication during strategy implementation. Models for the support of the strategy implementation. Balanced Scorecard.

12. Strategy evaluation. Controlling.in strategic processes.

13. Strategic management in non-profit organizations.

14. Crisis management. Termination of entrepreneurial activities in organization.

Osnova cvičení:

1. Individdual project description

2. Managerial functions

3. 3E

4. BSC

5. Value Chain

6. Own entrepreneurship design

7. Strategic analyses

8. Vision and strategy objectives design

9. Strategy design

10. Controlling and evaluation design

11. Presentation

12. Presentation

13. Excursion

Cíle studia:

The aim of the course is to acquaint students with the theoretical bases of one of the key tools for the development of the organization and regional policy

Studijní materiály:

David, F. R.: Strategic Management. New Jersey, Prentice Hall., 2011, ISBN 978-0-13-612098-8

Grant, R. M., Contemporary Strategic Analysis. Chichester., 2013, ISBN 9781119941897

Doporučená literatura – Recommended literature:

Hitt, M., Ireland, R., Hoskinsson, R.: Strategic Management, South-Western Cengage Learning, Canada, 2011, ISBN 978-1-4390-4230-4

Pearce, J. Robinson, R.: Strategic Management, 4. Edition, Irwin Inc., 1991, ISBN 0-256-08323-1

Spulber, D.: Economics and Management of Competitive Strategy, Wold Scientific, 2009, ISBN -13 978-981-283-846-9

Poznámka:

Rozvrh na zimní semestr 2024/2025:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
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Út
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Čt	místnost DEJ:210 Maštálka M. 16:00–17:30 (přednášková par. 1) Dejvice Učebnamístnost DEJ:210 Maštálka M. 17:45–19:15 (paralelka 101) Dejvice Učebna
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Rozvrh na letní semestr 2024/2025:

Rozvrh není připraven

Předmět je součástí následujících studijních plánů: