Marketing Strategies
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| B1M16MAS1 | Z,ZK | 5 | 2P+2S | Czech |
- Vztahy:
- In order to register for the course B1M16MAS1, the student must have successfully completed the course B1M16MAR in a previous semester.
- Garant předmětu:
- Ondřej Pešek
- Lecturer:
- Ondřej Pešek
- Tutor:
- Ondřej Pešek
- Supervisor:
- Department of Economics, Management and Humanities
- Synopsis:
-
Broadening of basic knowledge of marketing. The analysis of marketing strategies in different market situations. The firm`s behaviour under competition and competitive advantage. Case studies in the field of product policy, price and condition policy, communication policy and distribution policy.
- Requirements:
- Syllabus of lectures:
-
1.The enterprise strategy and marketing
2.
- 3.Methods of strategic analysis
4.
- 5.The Ansoff`s matrix product/market
6.
- 7.The Kotler`s strategy of behaviour under competition
8.
- 9.The Porter`s theory of competitive advantage
10. - 11.Synergic strategies
12.
- 13.The implementation of strategies
14.Final evaluation
- Syllabus of tutorials:
-
1.Marketing strategies
2.Methods of strategic analysis. Introduction of case study
3.Solution of case studies and introduction of new study
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14.Evaluation, credit
- Study Objective:
- Study materials:
-
1. Kotler, P., Keller, K. L: Marketing Management. 14th Edition, Prentice-Hall Inc. 2011. ISBN-10: 0132102927
2.David, F.R.: Strategic Management, Prentice Hall, 2001
- Note:
- Further information:
- https://moodle.fel.cvut.cz/courses/B1M16MAS1
- Time-table for winter semester 2024/2025:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri - Time-table for summer semester 2024/2025:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- Electrical Engineering, Power Engineering and Management - Management of Power Eng. and Electr. (compulsory elective course)