Corporate Social Responsibility

The course is not on the list Without time-table
Code Completion Credits Range Language
U16E0101 Z,ZK 6 2P+2C English
The requirement for course U16E0101 can be fulfilled by substitution with the course 32BE-P-CSRS-01.
It is not possible to register for the course U16E0101 if the student is concurrently registered for or has previously completed the course 32BE-P-CSRS-01 (mutually exclusive courses).
Garant předmětu:
Institute of Management Studies

The subject deals with corporate social responsibility (CSR). The CSR concept builds on the principle 3P: people-planet-profit. The course focuses on an explanation of the theoretical background of this concept, the interpretation of documents regulating corporate social, economic and environmental activities, and non-financial reporting standards.

It includes a link between the CSR concept with corporate processes, especially business strategy, HRM, marketing, and PR. Illustrations of various CSR strategies and practices cover case studies of projects designed abroad, and in Czech conditions.



Credit: Exercise/seminar attendance (80 %) + seminar work + its presentation. Additional: organizing and managing a workshop (only three students of the course will organize and manage workshops; they will not write a seminar work)

Exam: Test + oral exam

Syllabus of lectures:


1. The CSR concept - theoretic background, business ethics contextualization, governance, and reputation.

2. The CSR areas, the CSR regulation, domestic and foreign developments. Corporate Citizenship, Corporate Community Investment, Corporate Philanthropy, Corporate Responsibility.

3. The NGO segment and the role of other stakeholders in the CSR area - standing and types of NGO organizations abroad, in Europe and the CR, the position of special interest groups like customers, public administration, and media.

4. The CSR strategy in the context of a business branch and the character of the company - research, prioritizing the company's goals, benefits setting.

5. The CSR integration into the firm - the CSR in HRM, HR/personnel marketing and PR, the CSR and stakeholders (shareholders, employees, etc.).

6. The CSR and the firm's performance - the impact of the CSR on the firm's long-term economic stability and performance, reputation and value maintenance.

7. The CSR relation to the other firms' functions, like the living environment, occupational health, safety and security (OHSS), and quality management.

8. The CSR management and certification - the system and models of the CSR management, methods of measuring and benchmarking of the CSR projects, quality management in the CSR areas through the certification as ISO or EMAS. Standards of non-financial/sustainable reporting.

9. Firms' and non-profit organizations' joint projects - types and forms of cooperation, joint projects management.

10. Case studies of successful and unsuccessful partnership in the CR and abroad in the field of CSR. Cross-cultural differences.

11. The role and ways of connecting employees to creating the CSR strategy and the firms' projects.

12. The CSR integration into the firm's HR strategy and HR policies: CSR projects for employees according to the firms' types and orientation, soft skills, team building, loyalty, etc.

13. The preparation and practice of projects between companies and NGO connecting employees with stakeholders.

Syllabus of tutorials:

Lecture and two exercises (totally 12 teaching hours) devoted to topics 1 - 9 (see Contents).

Lecture and one exercise (totally 6 teaching hours) cover: presentations of seminar work and workshops

Topics 10-12 include intensive seminars in companies; in ZS 2018/2019: Amazon Logistics Prague, s.r.o., ČSOB, a.s., Deloitte Advisory, s.r.o.

Study Objective:


1. To get knowledge about the concept of CSR and its strategy and practices, international standards of non-financial reporting and implementation of CSR into corporate processes.

2. To develop skills by writing a seminar work, its presentation, organizing and managing a workshop.

Study materials:



2018 Deloitte Global Human Capital Trends. The rise of social enterprise. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/at/Documents/human-capital/at-2018-deloitte-human-capital-trends.pdf

European Commission. DIRECTORATE-GENERAL FOR EMPLOYMENT AND SOCIAL AFFAIRS,(2004) ABC of the main instruments of corporate social responsibility. Luxembourg. Office for Official Publications of the European Communities. Chapter: 2. Management standards (2.1-2.3, 2.5.1-2.5.2), Chapter 3. Reporting (3.1-3.3).

Global Reporting Initiative's G4 Guidelines. Retrieved from https://www.globalreporting.org/standards.



Porter, M.E., & Kramer, M.R. (2006). Strategy and society: the link between competitive advantage and corporate social responsibility. Harvard Business Review, 84 (12), 78-92.


Bondy, K., Moon, J., & Matten, D. (2012). An institution of corporate social responsibility (CSR) in multinational corporations (MNCs): Form and implications. Journal of Business Ethics, 111 (2), 281-299.

Crane, A., & Matten, D. (2010). Business Ethics. Managing corporate citizenship and sustainability in the age of globalization. (3rd edition). New York: Oxford University Press. 648 p.

Crane, A., McWilliams, A., Matten, D., Moon, J., & Siegel, D.S. (eds). (2008). The Oxford Handbook of Corporate Social Responsibility. New York: Oxford University Press. 608 p.

Dillard, J.F., Haynes, & Murray, A. (2013): Corporate Social Responsibility: a research handbook. London. Routledge.


Kotler, P., & Lee, N. (2005) Corporate social responsibility: doing the most good for your company and your cause. Hoboken. John Wiley & Sons.

Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-06-16
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