Product Strategy

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department of Economics, Management and Humanities

Synopsis:

Product and service policy, pricing and contractation policy, communication,

distribution. Marketing mix. Inovations. Concepts of marketing strategy.

Reverse marketing. Product management. The strategic marketing simulation

Markstrat.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Study materials:

1. William J. Stevenson: Operations Management,McGraw-Hill, 2002

2. Kotler, P.: Marketing Management. Prentice-Hall Inc. 2002

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• Doctoral studies, daily studies (compulsory elective course)
• Doctoral studies, combined studies (compulsory elective course)
• Doctoral studies, structured daily studies (compulsory elective course)
• Doctoral studies, structured combined studies (compulsory elective course)