Strategies of Entering New Markets

Garant předmětu:

Vincent Blaise Montenero

Přednášející:

Vincent Blaise Montenero

Cvičící:

Vincent Blaise Montenero

Předmět zajišťuje:

institut manažerských studií

Anotace:

The choice to internationalize; the various entry modes; impact of international activity on the business plan; the export plan; the marketing plan; the implementation; relations with partners; follow up and the results.

Požadavky:

Some knowledge of marketing

Osnova přednášek:

OUTLINE AND SYLLABUS

1. Introduction

Important issues in international trade

History and present state of world trade flow

Current organization of international trade: WTO, Regional trade agreements, major stake-holders, etc. Short typology of trading companies

2. Preparing oneself to go abroad

Carrying out a diagnosis of the trading company: experience of international trade, reasons for foreign expansion, strengths and weaknesses in action

Tariffs and non-tariff barriers to trade

Protection and imperfect competition (tariffs, quotas, certification processes and sanctions)

Looking for strategic information to organize a successful transfer of company s assets

Market selection: how and why?

Pro and cons of government intervention

3. Defining the business plan

Integrating risk factors: exchange rates, international banking and others

Price definition

Export administration

The operational plan and implementation follow-up

Osnova cvičení:

OUTLINE AND SYLLABUS OF THE EXERCISES

The course is based on the use of information from various industrial companies (interviews, videos, economic journal articles) and case studies. In addition, the students will have to launch an international project which will have to be as close as possible to reality. This project will be judged on the basis of its realism and the feasibility of the recommended solutions.

Cíle studia:

Be able to define the most appropriate internationalization solutions when working on international projects

Studijní materiály:

SOURCE MATERIAL

Export Import Management, Justin Paul, Rajiv Aserkar, OUP India; 2nd edition,

2013

Mastering Import and Export Management, Thomas A. Cook Kelly Raia,

AMACOM, 3rd edition, 2017

International Marketing and Export Management, Gerald Albaum, Ã Edwin Duerr,

Pearson Education, 2008

Strategic Management and Case Analysis: An Integrated Approach, Lori Anderson, Dirk Buengel, Joseph J. Simpson, Virginia Tech Publishing, 2025

Poznámka:

Rozvrh na zimní semestr 2025/2026:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
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So	místnost DEJ:421 Montenero V. 09:00–12:15 (přednášková par. 1) Dejvice Učebna místnost DEJ:421 Montenero V. 10:45–12:15 (přednášková par. 1) Dejvice Učebna

Rozvrh na letní semestr 2025/2026:

Rozvrh není připraven

Předmět je součástí následujících studijních plánů: