Marketing Sales and Distribution in the Automotive Industry
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 32QE-P-MSDA-01 | Z,ZK | 5 | 2P+1C | English |
- Garant předmětu:
- Oldřich Bronec
- Lecturer:
- Oldřich Bronec
- Tutor:
- Oldřich Bronec
- Supervisor:
- Institute of Management Studies
- Synopsis:
-
The purpose of the course is to get acquainted with:
Basic concepts of the overall marketing, sales, and distribution system in automotive industry
Product offer and product management in automotive industry
Specifics of marketing and marketing tools in automotive industry
Overall sale agenda in automotive industry, methods of sale, and system of sellers and management of sale system
Agenda of sale accompanied services (especially financial services)
Car personalization, add-ons and tuning of cars, car localization
Internet car sale and specifics of on-line sale
Car distribution, distributors system and management of this system
Communication across the supply chain: client – seller – distributor – producer – suppliers: platforms of the on line communication
Distribution transport and logistics
Car service and service centers
Distribution of spare parts
Used cars sales
Artificial Intelligence in the automotive industry: marketing, sale, distribution, and management
- Requirements:
-
The course does not require any prior knowledge
An interest in the automotive industry is an advantage
Previous completion of the course Management in Automotive Industry is an advantage
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
The expected learning outcomes are:
Knowledge of the field of marketing, sale and distribution (specifically focused onto the automotive industry)
Gain not only theoretical but also practical knowledge and experience in the field
The ability to apply this knowledge and skills within the marketing and sale departments of the car producers
The ability to personalize acquired knowledge and skills in the field of its future professional focus
The ability to share specific marketing, sale and distribution systems with experts and work in a team to solve them
- Study materials:
-
Elena Candelo: Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age, Springer, 2019
Edward Niedermeyer: The Unvarnished Story of Tesla Motors, BenBella Books, 2019
Simon Bowkett: Words that Sell Cars, Rethink Press, 2019
Max Zenan: Effective Car Dealer, 2020
Bill Vlasic: Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--Gm, Ford, and Chrysler, William Morow, 2019
Documentation of the car producers, distributors and dealers in the Czech Republic will be used
Presentations of the course in PowerPoint
The course is prepared with the support of Czech car producers, distributors and dealers
- Note:
- Time-table for winter semester 2023/2024:
- Time-table is not available yet
- Time-table for summer semester 2023/2024:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri - The course is a part of the following study plans: