Communication and Promotion of Transport Projects

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department Děčín

Synopsis:

Fundamentals of Public Relations and the power of public opinion. Work and tasks of PR department and press spokesperson. Communication with the media, the public on social networks and beyond. Communication strategy of transport projects. Systematic goodwill building. Crisis situations in communication and preparation for crisis communication. The influence of political marketing and political PR on transport projects. Lobbing.

Requirements:

no

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Learning the basics of Public Relations and communication strategy.

Study materials:

HEJLOVÁ, Denisa: Public relations, Praha, Grada 2015, 256 str.,

HORÁKOVÁ, I., STEJSKALOVÁ, D., ŠKAPOVÁ, H.: Strategie firemní komunikace. Vyd. 2. Praha: Management Press, 2008, 254 s.

FTOREK, J.: Public relations jako ovlivňování míněn: Jak úspěšně ovlivňovat a nenechat se zmanipulovat. Vyd. 1. : Grada Publishing, 2007, 165 s.

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• PRE bak. studium oboru DOS rozřazení v 21-22 (compulsory elective course)
• PRE bak. studium oboru DOS rozřazení v 21-22 (skok z 1. r.) (compulsory elective course)
• PRE bak. studium od 22-23 (skok do 3. r. oboru DOS) - program B3710 (compulsory elective course)