Communication and Promotion of Transport Projects

The course is not on the list Without time-table

Code	Completion	Credits	Range	Language
612Y1KP	KZ	2	2P+0C	Czech

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Department Děčín

Synopsis:

Fundamentals of Public Relations and the power of public opinion. Work and tasks of PR department and press spokesperson. Communication with the media, the public on social networks and beyond. Communication strategy of transport projects. Systematic goodwill building. Crisis situations in communication and preparation for crisis communication. The influence of political marketing and political PR on transport projects. Lobbing.

Requirements:

Syllabus of lectures:

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Study Objective:

Learning the basics of Public Relations and communication strategy.

Study materials:

HEJLOVÁ, Denisa: Public relations, Praha, Grada 2015, 256 str.,

HORÁKOVÁ, I., STEJSKALOVÁ, D., ŠKAPOVÁ, H.: Strategie firemní komunikace. Vyd. 2. Praha: Management Press, 2008, 254 s.

FTOREK, J.: Public relations jako ovlivňování míněn: Jak úspěšně ovlivňovat a nenechat se zmanipulovat. Vyd. 1. : Grada Publishing, 2007, 165 s.

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: