Marketing for Innovation
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| D05IMA | ZK | 2P | Czech |
- Course guarantor:
- Monika Dobiášová
- Lecturer:
- Monika Dobiášová
- Tutor:
- Monika Dobiášová
- Supervisor:
- Department of Social Sciences
- Synopsis:
-
The objective of the course is to make students without previous marketing knowledge familiar with marketing linked to real practical usage at their future business positions as start-up
founders, mid and high management positions or owners of construction companies. The course is designed as practical lessons especially for those possesing their own briefs or current business position tasks.
- Requirements:
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
- Study materials:
- Note:
- Time-table for winter semester 2024/2025:
- Time-table is not available yet
- Time-table for summer semester 2024/2025:
- Time-table is not available yet
- The course is a part of the following study plans: