Marketing Transport

Course guarantor:

Petra Skolilová

Lecturer:

Alexandra Dvořáčková

Tutor:

Alexandra Dvořáčková

Supervisor:

Department Děčín

Synopsis:

Development of strategic marketing plans, Implementation of marketing campaigns, Branding and brand promotion, Public relations – industry, business and vertical market, Website development, search engine optimization, Government relations and industry organization lobbying, Advertising and strategic sponsorships, Multimedia presentations and corporate videos,Direct marketing and related lead generation campaigns

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The aim of the course is to acquaint students with the marketing process, strategies, tools, market segmentation and social media used for transport industry promotion.

Study materials:

ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4.

KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5.

Note:

Time-table for winter semester 2024/2025:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Wed
Thu
Fri	roomDP:134 Dvořáčková A. 08:00–09:30 (parallel nr.319) Decin roomDP:134 Dvořáčková A. 09:45–11:15 (parallel nr.319) Decin roomDP:134 Dvořáčková A. 08:00–09:30 (parallel nr.319) Decin roomDP:134 Dvořáčková A. 09:45–11:15 (parallel nr.319) Decin roomDP:134 Dvořáčková A. 08:00–09:30 (parallel nr.319) Decin roomDP:134 Dvořáčková A. 09:45–11:15 (parallel nr.319) Decin

Time-table for summer semester 2024/2025:

Time-table is not available yet

The course is a part of the following study plans:

• KOMBI bak. studium od 22-23 (specializace LOG) (compulsory course)