Aplication of marketing tools in transport industry

Course guarantor:

Lecturer:

Alexandra Dvořáčková

Tutor:

Alexandra Dvořáčková

Supervisor:

Department Děčín

Synopsis:

Strategic marketing plans, Implementation of marketing campaigns, Branding and brand promotion, Multimedia presentations, Direct marketing and related lead generation campaigns

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The aim of the course is an application of marketing tools and skills for the direct usage in transport industry .

Study materials:

ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4. - doporučená

KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5. - doporučená

Note:

Time-table for winter semester 2024/2025:

Time-table is not available yet

Time-table for summer semester 2024/2025:

Time-table is not available yet

The course is a part of the following study plans:

• KOMBI navaz. mag. studium v 21-22 programu LA (compulsory course)
• KOMBI navaz. mag. studium v 22-23 programu LA (compulsory course)