Logo ČVUT
CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2024/2025

Aplication of marketing tools in transport industry

Login to KOS for course enrollment Display time-table
Code Completion Credits Range Language
617AMAK KZ 2 10B Czech
Course guarantor:
Lecturer:
Alexandra Dvořáčková
Tutor:
Alexandra Dvořáčková
Supervisor:
Department Děčín
Synopsis:

Strategic marketing plans, Implementation of marketing campaigns, Branding and brand promotion, Multimedia presentations, Direct marketing and related lead generation campaigns

Requirements:

not defined

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

The aim of the course is an application of marketing tools and skills for the direct usage in transport industry .

Study materials:

ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4. - doporučená

KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5. - doporučená

Note:
Time-table for winter semester 2024/2025:
Time-table is not available yet
Time-table for summer semester 2024/2025:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2024-12-05
For updated information see http://bilakniha.cvut.cz/en/predmet6427606.html