Aplication of marketing tools in transport industry
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
617AMAK | KZ | 2 | 10B | Czech |
- Course guarantor:
- Lecturer:
- Alexandra Dvořáčková
- Tutor:
- Alexandra Dvořáčková
- Supervisor:
- Department Děčín
- Synopsis:
-
Strategic marketing plans, Implementation of marketing campaigns, Branding and brand promotion, Multimedia presentations, Direct marketing and related lead generation campaigns
- Requirements:
-
not defined
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
The aim of the course is an application of marketing tools and skills for the direct usage in transport industry .
- Study materials:
-
ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4. - doporučená
KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5. - doporučená
- Note:
- Time-table for winter semester 2024/2025:
- Time-table is not available yet
- Time-table for summer semester 2024/2025:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- KOMBI navaz. mag. studium v 21-22 programu LA (compulsory course)
- KOMBI navaz. mag. studium v 22-23 programu LA (compulsory course)