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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2021/2022

Aplication of marketing tools in transport industry

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Code Completion Credits Range Language
617AMAK KZ 2 10B Czech
Lecturer:
Alexandra Dvořáčková
Tutor:
Alexandra Dvořáčková
Supervisor:
Department Děčín
Synopsis:

Strategic marketing plans, Implementation of marketing campaigns, Branding and brand promotion, Multimedia presentations, Direct marketing and related lead generation campaigns

Requirements:

not defined

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

The aim of the course is an application of marketing tools and skills for the direct usage in transport industry .

Study materials:

ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4. - doporučená

KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5. - doporučená

Note:
Time-table for winter semester 2021/2022:
Time-table is not available yet
Time-table for summer semester 2021/2022:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2022-08-19
For updated information see http://bilakniha.cvut.cz/en/predmet6427606.html