Business economics
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| B2B16EPO | KZ | 4 | 2P+2S | Czech |
- Garant předmětu:
- Oldřich Starý
- Lecturer:
- Oldřich Starý
- Tutor:
- Josef Černohous (Diplomovaný technik), Blanka Kučerková
- Supervisor:
- Department of Economics, Management and Humanities
- Synopsis:
-
Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.
- Requirements:
-
No prerequisities.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
To get the overview of what is Business Economics, and how the real life of a business company looks like.
- Study materials:
-
- Printed materials distributed in one of first week(s)
- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998
- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000
- Nickels, W. G.: Understanding Business. Mosby, 1997
Kotler: Marketing Management. e.g. Pearson Education Limited 2015
Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003
Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997
B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001
- Note:
- Further information:
- https://moodle.fel.cvut.cz/courses/B2B16EPO
- Time-table for winter semester 2024/2025:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri - Time-table for summer semester 2024/2025:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- Electronics and Communications 2018 (compulsory elective course)