Strategic Management

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department of Mechanics, Biomechanics and Mechatronics

Synopsis:

The course acquaints students with procedures for creating a company strategy project.

Requirements:

Defined by teachers at lectures and seminars.

Syllabus of lectures:

1. Philosophy of strategic management - mission, vision, strategic goals and projects, competitive advantage

2. Audit of strategic management

3. Product strategy - client segmentation, structure of products and services, pricing, margin

4. Product audit and proposal of changes

5. Business and marketing strategy - Brand, Business development, sales promotion

6. Audit of business strategy and proposal of changes

7. Strategic process and information management - process maps, organization, digitization and automation

8. Process audit - simplification and digitization proposal

9. Strategic relationship management - clients, partners, suppliers, local leaders, client center work

10. Audit of the level of cooperation with key partners

11. Financial strategy - plans, budgets, controlling

12. Financial budget audit and draft recommendation

13. Managerial and personnel strategy - company values, management speeds, motivation

Syllabus of tutorials:

1. Philosophy of strategic management - mission, vision, strategic goals and projects, competitive advantage

2. Audit of strategic management

3. Product strategy - client segmentation, structure of products and services, pricing, margin

4. Product audit and proposal of changes

5. Business and marketing strategy - Brand, Business development, sales promotion

6. Audit of business strategy and proposal of changes

7. Strategic process and information management - process maps, organization, digitization and automation

8. Process audit - simplification and digitization proposal

9. Strategic relationship management - clients, partners, suppliers, local leaders, client center work

10. Audit of the level of cooperation with key partners

11. Financial strategy - plans, budgets, controlling

12. Financial budget audit and draft recommendation

13. Managerial and personnel strategy - company values, management speeds, motivation

Study Objective:

To extend the knowledge and skills of selected candidates in the field of human resources management and strategic planning.

Study materials:

Tony Morden: Principles of strategic management, Ashgate 2007

Ignatius Ekanem: Writing a business plan, Taylor&Francis 2017

Michael McGrath: Product Strategy for High Technology Companies, McGraw-Hill 2001

Frank Rothaermel: Strategic Management, McGraw-Hill 2018

John E Gamble, Arthur A Thompson Jr., Margaret Peteraf: Essentials of Strategic Management: The Quest for Competitive Advantage, McGraw-Hill 2019

Melissa Schilling: Strategic Management of Technological Innovation, McGraw-Hill 2020

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: