Business economics
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
B2B16EPD | Z,ZK | 4 | 2P+2S | Czech |
- Course guarantor:
- Lecturer:
- Tutor:
- Supervisor:
- Department of Economics, Management and Humanities
- Synopsis:
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Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.
- Requirements:
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No prerequisities.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
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To get the overview of what is Business Economics, and how the real life of a business company looks like.
- Study materials:
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- Printed materials distributed in one of first week(s)
- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998
- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000
- Nickels, W. G.: Understanding Business. Mosby, 1997
Kotler: Marketing Management. e.g. Pearson Education Limited 2015
Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003
Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997
B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001
- Note:
- Further information:
- https://moodle.fel.cvut.cz/divize/13116/Katedra_ekonomiky__manazerstvi_a_humanitnich_ved
- No time-table has been prepared for this course
- The course is a part of the following study plans: