Enterpreneurship on Internet

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department of Management and Economics

Synopsis:

The main aim of the course is to support and develop entrepreneurial and managerial knowledge and skills. The course presents entrepreneurship as a relevant alternative of future professional career. In the first part, the course focuses on introducing the concept of Industry 4.0 and its core elements. The course continues with presentation of the key factors needed to form the business idea and strategy, the structure of the business plan, and introduction of the possibilities to secure the financing of business. The course also focuses on introducing the possibilities of using the Internet as an effective tool for business support. The course focuses on key Internet applications supporting various areas of business, especially e-commerce and marketing.

Requirements:

Basic knowledge from the course Management and Economics of the Enterprise

Syllabus of lectures:

Seminar 1

?Industry 4.0 - History, principles, business potential

Seminar 2

?Entrepreneurial idea and strategy

?Business plan

Seminar 3

?Entrepreneurial idea and strategy

?Business plan

Seminar 4

?Economics and sources of business financing

?Modern forms of online financing

Seminar 5

?E-commerce ? basic principles

?Models and concepts of e-commerce - B2B, B2C, C2C

Seminar 6

?E-commerce ? basic principles

?Models and concepts of e-commerce - B2B, B2C, C2C

?Advantages and disadvantages of ecommerce

Seminar 7

?Marketing concepts

Seminar 8

?Marketing communication

Seminar 9

?Marketing on the Internet and social networks

Seminar 10

?Infrastructure, security, usability testing

Seminar 11

?E-shop design

Seminar 12

?E-shop design

Seminar 13

?E-shop design

Syllabus of tutorials:

Seminar 1

?Industry 4.0 - History, principles, business potential

Seminar 2

?Entrepreneurial idea and strategy

?Business plan

Seminar 3

?Entrepreneurial idea and strategy

?Business plan

Seminar 4

?Economics and sources of business financing

?Modern forms of online financing

Seminar 5

?E-commerce ? basic principles

?Models and concepts of e-commerce - B2B, B2C, C2C

Seminar 6

?E-commerce ? basic principles

?Models and concepts of e-commerce - B2B, B2C, C2C

?Advantages and disadvantages of ecommerce

Seminar 7

?Marketing concepts

Seminar 8

?Marketing communication

Seminar 9

?Marketing on the Internet and social networks

Seminar 10

?Infrastructure, security, usability testing

Seminar 11

?E-shop design

Seminar 12

?E-shop design

Seminar 13

?E-shop design

Study Objective:

The main aim of the course is to support and develop entrepreneurial and managerial knowledge and skills. The course presents entrepreneurship as a relevant alternative of future professional career. In the first part, the course focuses on introducing the concept of Industry 4.0 and its core elements. The course continues with presentation of the key factors needed to form the business idea and strategy, the structure of the business plan, and introduction of the possibilities to secure the financing of business. The course also focuses on introducing the possibilities of using the Internet as an effective tool for business support. The course focuses on key Internet applications supporting various areas of business, especially e-commerce and marketing.

Study materials:

?Mařík, V. a kol.: Průmysl 4.0, Computer-Press (v tisku)

?Donát, J.: E-Business pro manažery, Grada Publishing, Praha 2000

?Shim, J. K.: The international handbook of electronic commerce; Chicago: Glenlake Publishing : Fitzroy Dearborn, 2000

?Tondr, L.: Podnikáme s Internetem, Computer Press, Praha 2002

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: