Marketing in Transportation

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Department Děčín

Synopsis:

General principles of marketing applied to transport issues, marketing tools suitable for transport as a service, specifics of public passenger transport and the resulting differences in the application of marketing.

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

To make students acquainted with the basic principles and tools of marketing, to approach the specifics of transport as services, to provide students with an overview of the marketing practices applicable to the freight and public passenger transport sectors.

Study materials:

KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.

ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• Bachelor TET-LOG Part-Time from 2022/23 (compulsory elective course)
• Bachelor TET-LOG Part-Time from 2023/24 (compulsory elective course)