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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2022/2023

Marketing in Transportation

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Code Completion Credits Range Language
617Y1MD KZ 2 2P+0C Czech
Lecturer:
Alexandra Dvořáčková
Tutor:
Alexandra Dvořáčková
Supervisor:
Department Děčín
Synopsis:

General principles of marketing applied to transport issues, marketing tools suitable for transport as a service, specifics of public passenger transport and the resulting differences in the application of marketing.

Requirements:

not defined

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

To make students acquainted with the basic principles and tools of marketing, to approach the specifics of transport as services, to provide students with an overview of the marketing practices applicable to the freight and public passenger transport sectors.

Study materials:

KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.

ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514

Note:
Time-table for winter semester 2022/2023:
Time-table is not available yet
Time-table for summer semester 2022/2023:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2022-09-27
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