Strategic and Marketing Management

Course guarantor:

Jan Horejc

Lecturer:

Jan Horejc, František Lambert

Tutor:

Vladimír Brdek, Jan Horejc, František Lambert

Supervisor:

Department of Management and Economics

Synopsis:

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Study materials:

Note:

Marketing, market, customer, marketing management, marketing strategy, marketing mix, strategy and their hierarchy, the vision, mission, objectives, implementation strategies, formulation and analysis of General and competitive area, indoor environment analysis, competitive advantage, value chain, experience curve, the corporate culture, the role of the senior executives.

Time-table for winter semester 2025/2026:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Wed
Thu
Fri	roomKN:B-234 Horejc J. Lambert F. 09:00–10:30 (lecture parallel1) Karlovo nám. roomKN:B-234 Horejc J. Lambert F. 10:45–12:15 (lecture parallel1 parallel nr.101) Karlovo nám.

Time-table for summer semester 2025/2026:

Time-table is not available yet

The course is a part of the following study plans: