Current Issues in Business from a V4 Perspective

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

he course, organized in five full-day lectures involving an international group of guest lecturers and supported by the Visegrad Funds, will take a multidisciplinary approach, introducing and developing particular advanced topics relevant for business. This will be addressed from a Central-European view-point, providing students with international as well as regional-specific insights.

Requirements:

Syllabus of lectures:

- The Significance and Background of a V4 Perspective

- Macroeconomic processes from a Hungarian perspective

- Innovative Approaches to Marketing from a Slovak Perspective

- Innovation Management and Knowledge Transfer from a Polish Perspective

- Issues in Business from a Practitioner's Perspective

Syllabus of tutorials:

Study Objective:

The aim of the course is to give undergraduate students who have already taken fundamental courses in management, economics and marketing a comprehensive insight into the business environment, embracing the macroeconomic and legal situation, consumer demand and marketing approaches, as well as trends in product and production innovation.

Study materials:

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• Prospectus (elective specialized course)
• B-EK-prez.forma od 15/16 (compulsory elective course)
• B-PM-prez.forma od 15/16 (compulsory elective course)
• B-EK-prez.forma od 16/17 (compulsory elective course)