Project Management and Marketing

Course guarantor:

Lecturer:

Birkan Işik, Petr Žemlička

Tutor:

Birkan Işik, Petr Žemlička

Supervisor:

Department of Management and Economics

Synopsis:

Currently, in enterprises carried out a large part of the work in the form of one-off projects. These projects are often a crucial part of the strategic management of the business. The goal may be, for example, the rapid application of new product on the market, and to assist the project management in collaboration with marketing.

Requirements:

Syllabus of lectures:

1)The history of the project. The characteristic features of the projects. What is a project?

2)Scheduling tools.

3)The process of project management.

4)The term ?triple constraint? and obstacles to its fulfillment.

5)Start of the project.

6)Budget planning and cost estimation of the project's activities.

7)People management in the project team.

8)Corporate marketing, the essence of marketing.

9)Marketing mix.

10)Market segmentation, targeting and positioning.

11)Products and product policy, life cycle of the product. The market position of products, methods of determining the market position of products.

12)Price as a marketing category.

13)Marketing communication and distribution.

Syllabus of tutorials:

1)Introduction to project management.

2)Scheduling-Gantt diagram.

3)Scheduling ? practicing the Gantt chart.

4)Scheduling ? practicing the network diagram.

5)Scheduling ? practicing the network diagram.

6)Scheduling ? practicing the network diagram.

7)First test.

8)The evaluation of the first test. Decision trees.

9)Decision trees.

10)Decision trees.

11)Second test.

12)The evaluation of the second test. Credit test.

13)Evaluation of the credit test. Graded credit.

Study Objective:

Study materials:

1)ROSENAU, Milton D. Řízení projektů. 1. vyd. Praha: Computer Press, 2000, xiv, 344 s. Business books (Computer Press). ISBN 80-7226-218-1.

2)ŽÁČEK, Vladimír. Průmyslový marketing. 1. vyd. Praha: Česká technika ? nakladatelství ČVUT, 2010, 217 s. ISBN 978-80-01-04492-6.

3)KOTLER, Philip a Gary ARMSTRONG. Marketing. Praha: Grada, 2004, 855 s. Expert (Grada). ISBN 978-80-247-0513-2.

Note:

Keywords

Project management, triple constraint, project scheduling, Gantt chart, CPM method, marketing mix, market segmentation, targeting, positioning, pricing policies, marketing communication, distribution.

Time-table for winter semester 2024/2025:

Time-table is not available yet

Time-table for summer semester 2024/2025:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon	roomKN:B-129 Işik B. Žemlička P. 13:15–15:00 (lecture parallel1) Karlovo nám. roomKN:B-129 Žemlička P. 15:00–16:45 (lecture parallel1 parallel nr.101) Karlovo nám.
Tue
Wed
Thu
Fri

The course is a part of the following study plans: