Marketing of Air Transport
Code | Completion | Credits | Range | Language |
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621W2MK | KZ | 3 | 8 | Czech |
- Course guarantor:
- Lecturer:
- Tutor:
- Supervisor:
- Department Děčín
- Synopsis:
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Definition, purpose, evolution, stages and types of marketing. Marketing in air transportation. Marketing research. Market segmentation. Airlines marketing strategies. Airline Products. Yield management and revenues. Air transport market sales.
- Requirements:
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No requirements.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
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Students will gain knowledge about purpouse and tactics of modern marketing. Corporate marketing moves. Distinction of marketing in air transportation.
- Study materials:
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Jarach, D.: Airport Marketing: Strategies to Cope with the New Millennium Environment. 2005. ISBN: 978-0-7546-4085-1
Shaw, S.: Airline Marketing and Management. MPG Books LTD. Bomin, Cornwall. 2007
Kotler, P.: Marketing Management: Analysis, Planning, Implementation and Control. Prentice Hall. Englewood Cliffs, New Yersey. 1988
- Note:
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: