Marketing - Basics
The course is not on the list Without time-table
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 16A1MKT | Z,ZK | 3 | 1P+1C | English |
- Course guarantor:
- Lecturer:
- Tutor:
- Supervisor:
- Institute of Management Studies
- Synopsis:
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This subject provides an introduction to the basic categories of modern marketing, especially marketing research, consumer behaviour and the application of marketing mix.
- Requirements:
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No prerequisites.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
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Concept and fundamental categories of modern marketing in a developed market economy, their core and contents. Methods and procedures of the main factors of a company's marketing mix. Mastery of the main marketing activity patterns.
- Study materials:
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KOTLER, P.: Marketing, Praha, Management Press, 2000, ISBN 80-7261-010-4.
- Note:
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: