The Participation of Transport in Tourist Trade Management

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Department Děčín

Synopsis:

Tourist trade, transport, typology, market, marketing mix, transport service providers, contract cooperation, reservation systems, transport valuables, standard air carriers, low cost air carriers, IATA, ICAO, road, water, rail transport.

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Explanation of the mutual relation of transport and travel movement, two branches of the tourist trade industry. The treatment of these relations is presented from the viewpoints of territory, periodicity a seasonality, bearing the importance of regular and irregular trasnport.

Study materials:

Zurynek, Zelený, Mervart: Dopravní procesy v cestovním ruchu, ASPI Praha, 2008

Čertík a kol.: Cestovní ruch, Praha OFF, 2001

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: