The Participation of Transport in Tourist Trade Management
- Department Děčín
Tourist trade, transport, typology, market, marketing mix, transport service providers, contract cooperation, reservation systems, transport valuables, standard air carriers, low cost air carriers, IATA, ICAO, road, water, rail transport.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
Explanation of the mutual relation of transport and travel movement, two branches of the tourist trade industry. The treatment of these relations is presented from the viewpoints of territory, periodicity a seasonality, bearing the importance of regular and irregular trasnport.
- Study materials:
Zurynek, Zelený, Mervart: Dopravní procesy v cestovním ruchu, ASPI Praha, 2008
Čertík a kol.: Cestovní ruch, Praha OFF, 2001
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: