Marketing in Transportation

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Department Děčín

Synopsis:

General principles of the marketing applied in transportation. Marketing, marketing research, macroworld, microworld, markets, market positioning, products, brands, package, service, pricing, distribution channels, physical distribution, retail, wholesale, promotion, advertising, segmentation, placement, action plan.

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

To acquire marketing skills and to know how to apply them to chosen tasks.

Study materials:

Řezníček B., Šaradín P.: Marketing v dopravě. ISBN 80-247-0051-4. 2000

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: