Building Technology and Management 4

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Department of Construction Engineering II

Synopsis:

Overview of a business project, advantages vs disadvantages in comparison with competition. Marketing, analysis of customer potential, competition, marketing strategy, tools of marketing. Budget, revenue, costs, profit, financing, return on investment, cash flow.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Develop a feasibility study to realize a business project

Study materials:

Fotr, J.: Podnikatelsý plán a investiční rozhodování, Vydavatelství Economia Praha

Jirásek, J.: Strategie, vydavatelství Professional Publishing Praha

Synek, M., kol.: Manžerská ekonomika, vydavatelství Grada Publishing Praha

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: