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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2023/2024
UPOZORNĚNÍ: Jsou dostupné studijní plány pro následující akademický rok.

International Trade

The course is not on the list Without time-table
Code Completion Credits Range Language
51M2MEZO Z,ZK 6 Czech
Garant předmětu:
Lecturer:
Tutor:
Supervisor:
Institute of Management Studies
Synopsis:

The subject provides a basic overview of the import and export of material goods, of the regular commercial conditions in these transactions,including payment security and accessories.It also deals in the various forms of introducing companies onto the international markets.This subject emphasises the graduate's profile in the field of international business.During the course the students acquire knowledge and skills in the field of international marketing which can then be applied in companies which enter into international business relationships.The term „culture“,its categories and impact on various aspects of business undertakings.The personality of an enterpreneur and its importance for successful deals,the negotation process and its features,Rules of effective persuasion,Preparation of b.negotations,the issue of concession and position of power,team negotations and communication by telephone,tactics used in BC,preparation and comparison of communication styles.

Requirements:

Completion of basic economics subjects, completion of Basics of Marketing.

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

This course offers a practical insight into international business transactions.The course presents issues related to international marketing and broadens the students' knowledge and skills with regard to the marketing aspects of international business undertaking.This course also provides an introduction to the principles of international business communication and social and cultural differences and their impact on strategy and tactics in business communication with foreign partners.

Study materials:

Keegan,Schlegelmilch:Global Marketing Management a European Perspective.Harlow:Financial Times,Prentice-Hall,2001.ISBN 0-138-41826-8.

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-05-25
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