Project of Field Research for Strategic Analysis

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

Designing a project of a specialised strategic analysis, learning basic methods and techniques of quantitative and qualitative data collection, methods of qualitatative and quantitative data analysis, qualitative methods, sample selection, designing methodology, data collection, statistical data processing, descriptive statistics, statistical induction, data interpretation and discussion about the results, writing a research report.

Requirements:

No prerequisites.

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Participants will learn how to carry out a research investigation for strategic management analysis.

Study materials:

Pavlica K. a kolektiv: Sociální výzkum, podnik a mangement, Praha, EKOPRESS, 2000. Johnson G., Scholes K.: Cesty k úspěšnému podniku, Computer Press Praha 2000. Jankowicz A.D.: Business Research Projects, 1995 second edition, London, Chapman&Hall.

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• N-PMP-komb.forma od 11/12 (compulsory course)
• N-PMP-kombin.forma od 12/13 (compulsory course)
• N-PMP- kombin. forma od 13/14 (compulsory course)
• N-PMP-komb. forma od 14/15 (compulsory course)