Managing Company Development

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

The lectures are aimed to familiarize students with the legislative conditions of the entrepreneurship, essential theoretical conceptions in the companies' management, company's managerial activities, and relation between management and marketing, strategic management and marketing of company. Within the subject there will be clarified the concept of entrepreneurship and company in the context of the valid legislation focused on the Commercial Code, the Trades Licensing Act, and other legislation, further there will be described goals and functions of company, essential methods, techniques, and activities of company managers.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The aim of the course is to acquaint students with the role of boards of management and top management. The starting point for futher considerations is the analysis and characteristics of the particular branches, competitive environment and definition of strategic factors in the company development including its internal potentials.

Study materials:

Hunger, J.D., Wheelen, T.L.: Strategic Management, 1993

Porter, M.: Konkurenční strategie, Victoria Publishing, 1994

Kees van der Heijden: Scénáře. Umění strategické konverzace, ASPI, Praha 1996

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• N-PRI-prez.forma od 10/11 (compulsory elective course)
• N-PRI-prez.forma od 11/12 (compulsory elective course)
• N-PRI-prez.forma od 12/13 (compulsory elective course)
• N-PRI-prez.forma od 13/14 (compulsory elective course)
• N-PRI-prez. forma od 14/15 (compulsory elective course)