Competitive Intelligence

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

The course is designed as an elective for master degree students in the field of Applied Informatics and Informatics in Business. Includes issues defining the specific information needs for support Strategic Planning of the organization, namely to find relevant information sources, including external ones, analyzing and the subsequent creation of Knowledge Base. Relevant is also effective communication of these findings to senior management of an organization.

Requirements:

Semestral work (cca 15 p.) and its defence, team works during a semester, CVUT library access

Syllabus of lectures:

Introduction to Competitive Intelligence

Implementation of CI in the company

Information pillars of CI

Company strategies in social media

Scientific literature search

Patent search

Competitive Technical Intelligence

Innovative models and resources

Syllabus of tutorials:

Surface web

Deep web

Statistical database

Social media and CI

Databases of patent information

Monitoring tools and alert services

Scientific information databases

Study Objective:

Upon successful completion of this course, students will be able to to define the information necessary to support the strategic decision to seek the necessary information resources, to carry out their analysis and prepare a report for senior management organization. At the same time, he should be able to create a Knowledge Base usable for an effective search and analysis of information.

Study materials:

McGonable J. J., Vella C.M.:The Manager's Guide to Competitive Inteligence. Praeger Publisher, 2003

Rodenberg J.,: Competitive Inteligence and Senior Management. Eburon, 2007,

Vymětal J., Diačiková A., Váchová M.:Informační a znalostní management v praxi.Lexis Nexis CZ, 2006,

Burwell H. P.: Online Competitive Inteligence. Increase Your Profits Using Cyber-Intelligence. On Demand Press, 2004,

Keřkovský M., Vykypěl O.: Strategické řízení, C.H. Beck, 2002, ISBN 80-7179-453-8

Mallya T.:Základy strategického řízení a rozhodování. Grada Publishing, 2007, ISBN:80-247-1911-8

Gilad, Benjamin. Early warning: using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies [online]. New York: AMACOM, 2004 [cit. 2014-09-25]. Dostupné z: http://site.ebrary.com/lib/natl/Doc?id=10075610.

Papík, Richard. Strategie vyhledávání informací a elektronické informační zdroje. 1. vyd. Praha: Velryba, 2011. 192 s.

Internetové zdroje:

www.scip.org

www.tovek.cz

www.comintell.com

Sylabus: Molnár Z.: Competitive Intelligence

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• N-PRI-prez.forma od 10/11 (compulsory elective course)
• N-RRP-prez.forma od 10/11 (compulsory elective course)
• N-PRI-prez.forma od 11/12 (compulsory elective course)
• N-RRP-prez.forma od 11/12 (compulsory elective course)
• N-PRI-prez.forma od 12/13 (compulsory elective course)
• N-RRP-prez.forma od 12/13 (compulsory elective course)
• N-PRI-prez.forma od 13/14 (compulsory elective course)
• N-RRP-prez.forma od 13/14 (compulsory elective course)
• N-PRI-prez. forma od 14/15 (compulsory elective course)
• N-RRP-prez. forma od 14/15 (compulsory elective course)