Competitive Intelligence
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
16XCI | Z,ZK | 5 | 1P+2C | Czech |
- Garant předmětu:
- Lecturer:
- Tutor:
- Supervisor:
- Institute of Management Studies
- Synopsis:
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The course is designed as an elective for master degree students in the field of Applied Informatics and Informatics in Business. Includes issues defining the specific information needs for support Strategic Planning of the organization, namely to find relevant information sources, including external ones, analyzing and the subsequent creation of Knowledge Base. Relevant is also effective communication of these findings to senior management of an organization.
- Requirements:
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Semestral work (cca 15 p.) and its defence, team works during a semester, CVUT library access
- Syllabus of lectures:
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Introduction to Competitive Intelligence
Implementation of CI in the company
Information pillars of CI
Company strategies in social media
Scientific literature search
Patent search
Competitive Technical Intelligence
Innovative models and resources
- Syllabus of tutorials:
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Surface web
Deep web
Statistical database
Social media and CI
Databases of patent information
Monitoring tools and alert services
Scientific information databases
- Study Objective:
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Upon successful completion of this course, students will be able to to define the information necessary to support the strategic decision to seek the necessary information resources, to carry out their analysis and prepare a report for senior management organization. At the same time, he should be able to create a Knowledge Base usable for an effective search and analysis of information.
- Study materials:
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McGonable J. J., Vella C.M.:The Manager's Guide to Competitive Inteligence. Praeger Publisher, 2003
Rodenberg J.,: Competitive Inteligence and Senior Management. Eburon, 2007,
Vymětal J., Diačiková A., Váchová M.:Informační a znalostní management v praxi.Lexis Nexis CZ, 2006,
Burwell H. P.: Online Competitive Inteligence. Increase Your Profits Using Cyber-Intelligence. On Demand Press, 2004,
Keřkovský M., Vykypěl O.: Strategické řízení, C.H. Beck, 2002, ISBN 80-7179-453-8
Mallya T.:Základy strategického řízení a rozhodování. Grada Publishing, 2007, ISBN:80-247-1911-8
Gilad, Benjamin. Early warning: using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies [online]. New York: AMACOM, 2004 [cit. 2014-09-25]. Dostupné z: http://site.ebrary.com/lib/natl/Doc?id=10075610.
Papík, Richard. Strategie vyhledávání informací a elektronické informační zdroje. 1. vyd. Praha: Velryba, 2011. 192 s.
Internetové zdroje:
www.scip.org
www.tovek.cz
www.comintell.com
Sylabus: Molnár Z.: Competitive Intelligence
- Note:
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans:
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- N-PRI-prez.forma od 10/11 (compulsory elective course)
- N-RRP-prez.forma od 10/11 (compulsory elective course)
- N-PRI-prez.forma od 11/12 (compulsory elective course)
- N-RRP-prez.forma od 11/12 (compulsory elective course)
- N-PRI-prez.forma od 12/13 (compulsory elective course)
- N-RRP-prez.forma od 12/13 (compulsory elective course)
- N-PRI-prez.forma od 13/14 (compulsory elective course)
- N-RRP-prez.forma od 13/14 (compulsory elective course)
- N-PRI-prez. forma od 14/15 (compulsory elective course)
- N-RRP-prez. forma od 14/15 (compulsory elective course)