Small and Medium Business

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

The aim of the course is to provide for students necessary competences for feasibility study and business plan elaboration, to explain methods for construction, financial management and evaluation of a business plan/project. Students are able to understand accesses used on tactical and operational managerial levels.

Requirements:

Syllabus of lectures:

1. Components of tactical management used by strategy implementation

Range of tactical management, tactical management as a tool of performance growth of the firms. Feasibility study - assessment of business plan/project. Strategies used by performance rising .

2. Business plan

Content and structure of the business plan. Scenarios and their projection into the business plan. Strategic alternatives - a tool of preserving flexibility in the business plan. Business plan evaluation from a perspective of investor

3. Operational management

Content of operational management. Production processes. Process performance management. Operational performance indicators. Organisational ensuring of product development within processes. ABC, ABCM, ABM. Operational budgeting, value chain, cost allocation, cost benchmarking. Balance of market and operational strategies.

4. Marketing outcomes of business plan

Marketing management, Marketing growth sterategies. Parameters of the marketing plan. Price product strategies. Marketing audit and controlling. Customers typology, communikaton with the customers. Marketing and operational management.

5. Financial plan as a tool of firm´s performance management

Resources for financing a plan/project. Structure of financial resources (equity, long-term debt, (loans, bonds, financial leasing, venture capital), short-term debt). Capital structure as a result of financial decision making. Asset structure and working capital. Assessment of factors with impact on the choice and capital structure.

6. Techniques of financial plan construction

Planned profit and loss statement. [Revenues planning. Cost planning (derived from calculations). Profit management. Dividend policy. Planned balance sheet (derived from revenues and activity indicators). Fix assets volume management. Working capital management. Assets financing decision]. Planned Cash-flow (designed by direct methodology and indirect methodology).

7. Tools of financial plan management (2 lessons)

Application of financial indicators in business plan performance management. Indicators supporting investment decision making. Tangible effectiveness management for firm´s growth. Working capital management indicators. Capital structure management indicators. Performance prediction indicators. Modern tools of financial performance measurement. Financial controlling procedures.

8. Managerial profit management (2 lessons)

Profit functions. Profit-volume management of a plan/project. ABC methodology - process performance. BEP - outputs for business plan. Operational leverage. Time-sensitivity testing of a plan/project. Time sensitivity with regard to plan´s/project´s form of financing. Financial leverage impact on equity costs and WACC. Total leverage of a plan/project.

9. Firm´s growth management based on implemented business plan

Growth´s types in dependence on availability of financial resources. Permanent growth and balanced growth. Evaluation of optimal firm´s growth.

10. Business plan evaluation from a perspective of investor

Discussion with investors

Syllabus of tutorials:

1. Introduction - seminars organisation instructions, credit conditions, Project commissioning. Strategic plan as a opening document for business plan creation.

2. Repetition of strategic plan´s implementation methods.

3. Financial business plan - Profit and loss statement - revenues planning.

4. Financial business plan - Profit and loss statement - costs planning and profit estimation.

5. Financial business plan - Balance sheet - assets planning.

6. Financial business plan - Balance sheet - planning of capital structure.

7. Financial business plan - Balance sheet - cash-flow planning.

8. Financial controlling of business plan.

9. BEP analysis, Degree of operational leverage.

10. Financial leverage, total leverage, degree of FL and TL.

11. Estimation of investment project´s financial stability.

12. Credit test.

Study Objective:

Upon successful completion of this course, students will be able to:

. explain principals of business plan creation;

. describe the structure of Master budget;

. choose relevant data for firm´s management on tactical and operational levels;

. analyse risk impact in business plan´s performance;

. evaluate performance of the business plan/investment project.

Study materials:

Scholleová, H. (2012): Ekonomické a finanční řízení pro neekonomy

Synek et al. (2011): Manažerská ekonomika

Fotr. J., Souček, I. (2011): Investiční rozhodování a řízení projektů

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• N-PRI-prez.forma od 10/11 (compulsory elective course)
• N-RRP-prez.forma od 10/11 (compulsory elective course)
• N-PRI-prez.forma od 11/12 (compulsory elective course)
• N-RRP-prez.forma od 11/12 (compulsory elective course)
• N-PRI-prez.forma od 12/13 (compulsory elective course)
• N-RRP-prez.forma od 12/13 (compulsory elective course)
• N-PRI-prez.forma od 13/14 (compulsory elective course)
• N-RRP-prez.forma od 13/14 (compulsory elective course)
• N-PRI-prez. forma od 14/15 (compulsory elective course)
• N-RRP-prez. forma od 14/15 (compulsory elective course)