Logo ČVUT
CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2021/2022

Product Strategy

The course is not on the list Without time-table
Code Completion Credits Range Language
XP16STV ZK 4 0P+4S Czech
Lecturer:
Tutor:
Supervisor:
Department of Economics, Management and Humanities
Synopsis:

Product and service policy, pricing and contractation policy, communication,

distribution. Marketing mix. Inovations. Concepts of marketing strategy.

Reverse marketing. Product management. The strategic marketing simulation

Markstrat.

Requirements:
Syllabus of lectures:
Syllabus of tutorials:
Study Objective:
Study materials:

1. William J. Stevenson: Operations Management,McGraw-Hill, 2002

2. Kotler, P.: Marketing Management. Prentice-Hall Inc. 2002

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2022-08-18
For updated information see http://bilakniha.cvut.cz/en/predmet11516104.html