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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2021/2022

Marketing Strategies

The course is not on the list Without time-table
Code Completion Credits Range Language
XP16MAS ZK 4 0P+4S Czech
Lecturer:
Tutor:
Supervisor:
Department of Economics, Management and Humanities
Synopsis:

Broadening of basic knowledge of marketing. The analysis of marketing

strategies in different market situations. The firm`s behavior under

competition and competitive advantage. Case studies in the field of product

policy, price and condition policy, communication policy and distribution

policy.

Requirements:

XP16MAR,

viz https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:
Study materials:

[1] Kotler, P.: Marketing Management. Prentice-Hall, Inc. 2002

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2022-08-18
For updated information see http://bilakniha.cvut.cz/en/predmet11515404.html