Marketing Strategies

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Department of Economics, Management and Humanities

Synopsis:

Broadening of basic knowledge of marketing. The analysis of marketing

strategies in different market situations. The firm`s behavior under

competition and competitive advantage. Case studies in the field of product

policy, price and condition policy, communication policy and distribution

policy.

Requirements:

XP16MAR,

viz https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Study materials:

[1] Kotler, P.: Marketing Management. Prentice-Hall, Inc. 2002

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• Doctoral studies, daily studies (compulsory elective course)
• Doctoral studies, combined studies (compulsory elective course)
• Doctoral studies, structured daily studies (compulsory elective course)
• Doctoral studies, structured combined studies (compulsory elective course)