Marketing
The course is not on the list Without time-table
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| XP16MAR | ZK | 4 | 2P+2S | Czech |
- Course guarantor:
- Lecturer:
- Tutor:
- Supervisor:
- Department of Economics, Management and Humanities
- Synopsis:
-
The role and functions of the marketing management. Marketing research and
marketing information system. Concepts of marketing strategy. The use of
product life cycle and portfolio. Product and service policy, pricing and
contractation policy, communication, distribution. Marketing mix.
- Requirements:
-
viz https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
- Study materials:
-
[1] Kotler, P.: Marketing Management. Prentice-Hall, Inc. 2002
- Note:
- Further information:
- https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie
- No time-table has been prepared for this course
- The course is a part of the following study plans:
-
- Doctoral studies, daily studies (compulsory elective course)
- Doctoral studies, combined studies (compulsory elective course)
- Doctoral studies, structured daily studies (compulsory elective course)
- Doctoral studies, structured combined studies (compulsory elective course)