Innovation Management
| Kód | Zakončení | Kredity | Rozsah | Jazyk výuky |
|---|---|---|---|---|
| 32ME-P-INMN-01 | Z,ZK | 4 | 2P+1C | anglicky |
- Garant předmětu:
- Dagmar Skokanová
- Přednášející:
- Dagmar Skokanová
- Cvičící:
- Dagmar Skokanová
- Předmět zajišťuje:
- institut manažerských studií
- Anotace:
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Concepts of innovation, prerequisites and barriers to innovation, sources of innovation, strategic considerations of innovation, process innovation, product innovation, service innovation, a macroeconomic view of the role of innovation, organizational support and management of innovation, soft methods and techniques of innovation, systematic-analytical methods and techniques of innovation, economic aspects of innovation, intellectual property of innovation and legal aspects.
- Požadavky:
- Osnova přednášek:
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SUBJECT CONTENT
1) Introduction - Innovation and Competitive Advantage.
The importance of innovation.
2) Types of innovation and sources of innovation.
3) Gaining knowledge from the market.
4) Innovation Design. Systematic innovation.
5) Creativity and Creative problem solving.
6) Product Life Cycle.
7) Innovation strategy Innovation as a management process.
8) How to create an innovative organisation.
Building an innovative organization.
9) Control and economic aspects of innovation.
Innovation and sustainability.
10) Change Management. Selected approaches.
11) Supporting innovation activities.
12) GUEST SPEAKER
13) Pre-term examination
- Osnova cvičení:
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Seminar Topics:
1 Introduction of the selected company + Future innovation activities of the company
2 UX/UI Web and application design
3 Creativity at the heart of innovation - Creative workshop
4 AI and IRL
5 Customer Service and Innovations
6 Organization structure of Apple
7 Presentation of Seminar Papers
- Cíle studia:
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The course focuses on the management of innovation and the methods needed to address creative thinking and implementation changes of technological advances in achieving a competitive business environment. Considering the fact that the most important processes of science and research development take place through strategic change and innovation management, this course introduces students of the field to one of the key tools for the practical application of creative thinking and innovation management in relation to the application of practical approaches to innovation projects. The course will use relevant case studies from practice that students will be able to apply in the context of teamwork and their own design of innovation project solutions.
- Studijní materiály:
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LITERATURE - BASIC
[1] „Managing Innovation: Integrating Technological, Market and Organizational Change“ by Joe Tidd and John Bessant.
[2] „Innovation and Entrepreneurship: Practice and Principles“ by Peter F. Drucker.
LITERATURA - SUPPLEMENTARY
[1] „The Innovator's Dilemma“ by Clayton Christensen.
[2] „The Innovation Journey“ by Andrew H. Van de Ven et al.
[3] Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne.
[4] „Open Innovation: Researching a New Paradigm“ edited by Henry Chesbrough, Wim Vanhaverbeke, and Joel West.
[5] „The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses“ by Eric Ries.
- Poznámka:
- Rozvrh na zimní semestr 2024/2025:
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06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Po Út St Čt Pá - Rozvrh na letní semestr 2024/2025:
- Rozvrh není připraven
- Předmět je součástí následujících studijních plánů: