Marketing of Air Transport

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Department Děčín

Synopsis:

The content of the course „Marketing in air transport“ is the management of activities and processes using available marketing tools and processes for analysis, strategy development and implementation of sales of goods and services in the aviation industry. In addition to the theoretical foundations of marketing, the lectures present systems of market, competition and product analysis, creation of marketing strategies and planning.

Requirements:

None

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The aim of the course is to acquaint students with the issue of marketing as an important tool for managing the processes of selling goods and services in the aviation industry. Marketing is a complex of activities and processes.

Study materials:

Halpern, N., Graham, A. Airport Marketing. Routledge 2013

Doganis, R. Flying off Course: Airline Economics and Marketing. Routledge, 2019

Shaw, S. Airline Marketing and Management. Ashgate Publishing Company, 2007

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: