Marketing Sales and Distribution in the Automotive Industry

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

The purpose of the course is to get acquainted with:

Basic concepts of the overall marketing, sales, and distribution system in automotive industry

Product offer and product management in automotive industry

Specifics of marketing and marketing tools in automotive industry

Overall sale agenda in automotive industry, methods of sale, and system of sellers and management of sale system

Agenda of sale accompanied services (especially financial services)

Car personalization, add-ons and tuning of cars, car localization

Internet car sale and specifics of on-line sale

Car distribution, distributors system and management of this system

Communication across the supply chain: client seller distributor producer suppliers: platforms of the on line communication

Distribution transport and logistics

Car service and service centers

Distribution of spare parts

Used cars sales

Artificial Intelligence in the automotive industry: marketing, sale, distribution, and management

Requirements:

The course does not require any prior knowledge

An interest in the automotive industry is an advantage

Previous completion of the course Management in Automotive Industry is an advantage

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The expected learning outcomes are:

Knowledge of the field of marketing, sale and distribution (specifically focused onto the automotive industry)

Gain not only theoretical but also practical knowledge and experience in the field

The ability to apply this knowledge and skills within the marketing and sale departments of the car producers

The ability to personalize acquired knowledge and skills in the field of its future professional focus

The ability to share specific marketing, sale and distribution systems with experts and work in a team to solve them

Study materials:

Elena Candelo: Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age, Springer, 2019

Edward Niedermeyer: The Unvarnished Story of Tesla Motors, BenBella Books, 2019

Simon Bowkett: Words that Sell Cars, Rethink Press, 2019

Max Zenan: Effective Car Dealer, 2020

Bill Vlasic: Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--Gm, Ford, and Chrysler, William Morow, 2019

Documentation of the car producers, distributors and dealers in the Czech Republic will be used

Presentations of the course in PowerPoint

The course is prepared with the support of Czech car producers, distributors and dealers

Note:

The course is conducted in English

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: