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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2024/2025

Communication and Promotion of Transport Projects

The course is not on the list Without time-table
Code Completion Credits Range Language
612Y1KP KZ 2 2P+0C Czech
Garant předmětu:
Lecturer:
Tutor:
Supervisor:
Department Děčín
Synopsis:

Fundamentals of Public Relations and the power of public opinion. Work and tasks of PR department and press spokesperson. Communication with the media, the public on social networks and beyond. Communication strategy of transport projects. Systematic goodwill building. Crisis situations in communication and preparation for crisis communication. The influence of political marketing and political PR on transport projects. Lobbing.

Requirements:

no

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

Learning the basics of Public Relations and communication strategy.

Study materials:

HEJLOVÁ, Denisa: Public relations, Praha, Grada 2015, 256 str.,

HORÁKOVÁ, I., STEJSKALOVÁ, D., ŠKAPOVÁ, H.: Strategie firemní komunikace. Vyd. 2. Praha: Management Press, 2008, 254 s.

FTOREK, J.: Public relations jako ovlivňování míněn: Jak úspěšně ovlivňovat a nenechat se zmanipulovat. Vyd. 1. : Grada Publishing, 2007, 165 s.

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-04-11
Aktualizace výše uvedených informací naleznete na adrese https://bilakniha.cvut.cz/en/predmet7320706.html